Trend Monitor® is a specific baba research product dedicated to the observation and analysis of international trends: it follows the evolution of innovation both for product/brand and communication concepts since 2001.
We monitor by default 12 countries (I, F, D, UK, E, TR, J, US, CN, IND, RU, BR) and 9 markets (food, beverage, body, home, mobility, fashion, hi-tech, media and retail). For each country and category, our monitoring activity focuses on a wide selected information sources (websites, traditional media, adv, exhibitions, industry-fairs, brands, etc.), identifying innovative concepts and analyzing them through semiotic analysis.
Trend Monitor® highlights are also implemented and boosted through the accurate web crowdsourcing joined to a wide variety of secondary studies and research sources accessed via Internet as well.
Trend Monitor® methodology can be applied to a broad range of research objectives: trend forecast, positioning, new concepts development, target evolution, competitive scenario, communication mix renewal, consulting, workshops and seminars.