ABOUT TREND MONITOR®

Trend Monitor® is a specific baba research product dedicated to the observation and analysis of international trends: it follows the evolution of innovation both for product/brand and communication concepts since 2001. We monitor by default 12 countries (I, F, D, UK,…

REPORTS

In this section you will find our premium services. We offer five different kinds of special reports based on Trend Monitor® activities and methodology: Annual Forecast (provides crucial insights on trends evolution around the world; it helps you understand, innovate…

WORKSHOPS

The TM® Activities are ad hoc workshops on innovation linked to Trend Monitor® methodology and outputs: they are specifically designed to build competences which allow to face the contemporary scenario with confidence and creativity, providing the know how to consolidate the analytic and managerial…

trends

“TIME MACHINE”: A TIME TRAVEL

From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il tempo”. The theme will be the relationship between time and media and how the media…

TREND MONITOR® FORECAST 2020-21 PRESENTATION

Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…

The hologram: a mutation paradigm?

Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the  XVIII International Congress of the Asociación Española de Semiótica: “The Other, the Same. Figures and Discourses of Alterity” is the congress’ subject (LINK). The…

TREND MONITOR® FORECAST 2020-21 PRESENTATION

Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…

Learn More

The hologram: a mutation paradigm?

Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the  XVIII International Congress of the Asociación Española de Semiótica: “The Other, the Same. Figures and Discourses of Alterity” is the congress’ subject (LINK). The…

Learn More

FLY HIGH!

Launching our Fly High! campaign, we would like to encourage to disrupt the rules of the game and think outside the box. Questioning traditional business’ approaches, changing perspective, applying your imagination without any limit….Being different from the others, just like…

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