ABOUT TREND MONITOR®

Trend Monitor® is a specific baba research product dedicated to the observation and analysis of international trends: it follows the evolution of innovation both for product/brand and communication concepts since 2001. We monitor by default 12 countries (I, F, D, UK,…

REPORTS

In this section you will find our premium services. We offer five different kinds of special reports based on Trend Monitor® activities and methodology: Annual Forecast (provides crucial insights on trends evolution around the world; it helps you understand, innovate…

WORKSHOPS

The TM® Activities are ad hoc workshops on innovation linked to Trend Monitor® methodology and outputs: they are specifically designed to build competences which allow to face the contemporary scenario with confidence and creativity, providing the know how to consolidate the analytic and managerial…

trends

Evento_21 luglio 2020

VALORI DI CAMBIAMENTO_Un confronto sui Fjord Trends 2020 Un confronto a quattro voci sulle trasformazioni in atto nel business e nella società Partecipa andando su: https://www.meetcenter.it/it/event/valori-di-cambiamento-un-confronto-sui-fjord-trends-2020/ ) #meetfjordtrends #babaconsulting

ANTIVIRAL: TO PROVOKE_UNDERTAKING

In a destabilized society, where pandemics and revolutions happen back to back, critical and #anticipation #thinking are more important than ever. And as pioneering #innovators are working to recreate new collective structures, the New Alphabet School launched the perfect habitat…

“TIME MACHINE”: A TIME TRAVEL

From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il tempo”. The theme will be the relationship between time and media and how the media…

DON’T COOK!

Choosing to combat the quarantine kitchen fatigue, the American food delivery app Postmateslaunched the ‘Don’t Cook Cookbook’. The ironic take on conventional recipe books acts as a teaserfor the food delivery service. Every recipe includes an ingredients list, fun directions…

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TRENDS&RESEARCH WEBINAR

To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on Trends and Research. Discussing how to approach market research opportunities and highlighting how the past…

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FORECAST 2021-22 The#MorphAge

baba‘s annual presentation of the 2021-22 main international trends map was a great moment!We have been your host on a challenging travel  behind the  upcoming signals to make you accelerate your strategic initiatives.Or to slow them, following the opportunities. If we wish to have a…

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