ABOUT TREND MONITOR®

Trend Monitor® is a specific baba research product dedicated to the observation and analysis of international trends: it follows the evolution of innovation both for product/brand and communication concepts since 2001. We monitor by default 12 countries (I, F, D, UK,…

REPORTS

In this section you will find our premium services. We offer five different kinds of special reports based on Trend Monitor® activities and methodology: Annual Forecast (provides crucial insights on trends evolution around the world; it helps you understand, innovate…

WORKSHOPS

The TM® Activities are ad hoc workshops on innovation linked to Trend Monitor® methodology and outputs: they are specifically designed to build competences which allow to face the contemporary scenario with confidence and creativity, providing the know how to consolidate the analytic and managerial…

trends

#DARK! TREND MONITOR® 2019-20 FEB 5TH, 2019 PRESENTATION

On Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20! The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm. Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central…

“A Nation More Divided Than Ever: A State of Predictable Unpredictability.”

#FLOAT After the most recent midterm election in the United States, President Trump and the Republican Party’s leverage over the US is being threatened by the Democrats. One of the most noteable occurences of this election however, was the voter…

#FADING Trend Increasing in Cosmetics Industry

We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…

The Future is a Poetic Challenge.

Georges Amar, engineer and professor of design and innovation at the Ecole de Mines ParisTech, former director of research and development of the Parisian public transport company Rapt, and author of the book Homo Mobilis, came to speak about the future…

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OUT OF THE #DARK!

On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…

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#DARK! TREND MONITOR® 2019-20 FEB 5TH, 2019 PRESENTATION

On Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20! The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm. Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central…

Learn More