ABOUT TREND MONITOR®

Trend Monitor® is a specific baba research product dedicated to the observation and analysis of international trends: it follows the evolution of innovation both for product/brand and communication concepts since 2001. We monitor by default 12 countries (I, F, D, UK,…

REPORTS

In this section you will find our premium services. We offer five different kinds of special reports based on Trend Monitor® activities and methodology: Annual Forecast (provides crucial insights on trends evolution around the world; it helps you understand, innovate…

WORKSHOPS

The TM® Activities are ad hoc workshops on innovation linked to Trend Monitor® methodology and outputs: they are specifically designed to build competences which allow to face the contemporary scenario with confidence and creativity, providing the know how to consolidate the analytic and managerial…

trends

SHALL WE BE ABLE TO CEASE OUR ROUTED TECH OBSESSION ON VACATIONS?

Not such an easy-going attitude to be adopted, apparently. Tech dominance does not hold the grip, and we are all compliant with that mood. Have a look to a few and not even unexpected cues about what our suitcases full…

#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED

  The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…

GIULIA CERIANI: “BIG DATA AND GOOGLE TRENDS”

JUST PUBLISHED! Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, where you can read the semiotic contribution of Giulia Ceriani, baba CEO, about “Big data and…

#VIRTUALITY Trend Rising in the World of Personal Scheduling

This year is all about being in the here and now, everything needs to happen immediately, any small inconvenience is seen as disastrous. We at Baba are closely watching the #VIRTUALITY trend as it continues to rise in new markets…

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Who’s Really In Front of the Camera?

The VIRTUALITY trend (see our #THENOWAGE 2018-19 Forecast) is becoming more prevalent in the social media realm with the idea of ​​influencers being one that encapsulates virtual avatars. These virtual avatars are used on the social media platform Instagram to…

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IS OUR FOOD REAL?

VIRTUALITY trend (see our #THENOWAGE 2018-18 Forecast) is impressively rising to feed the empowerment expectations of the “Unlimited” target. Virtual Reality has been conventionally thought to be used in the market of video games; but it is now going into…

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