ABOUT TREND MONITOR®

Trend Monitor® is a specific baba research product dedicated to the observation and analysis of international trends: it follows the evolution of innovation both for product/brand and communication concepts since 2001. We monitor by default 12 countries (I, F, D, UK,…

REPORTS

In this section you will find our premium services. We offer five different kinds of special reports based on Trend Monitor® activities and methodology: Annual Forecast (provides crucial insights on trends evolution around the world; it helps you understand, innovate…

WORKSHOPS

The TM® Activities are ad hoc workshops on innovation linked to Trend Monitor® methodology and outputs: they are specifically designed to build competences which allow to face the contemporary scenario with confidence and creativity, providing the know how to consolidate the analytic and managerial…

trends

#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED

  The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…

GIULIA CERIANI: “BIG DATA AND GOOGLE TRENDS”

JUST PUBLISHED! Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, where you can read the semiotic contribution of Giulia Ceriani, baba CEO, about “Big data and…

FUORISALONE 2017: #INVERSION_ CYBER/ MASH UP as MAIN TRENDS

Direzioneà Ventura Lambrate Ventura Lambrate accoglie espositori mash up: designer affermati, nomi emergenti e accademie che utilizzano il design come elemento di salvaguardia della tradizione e dell’ambiente ma anche come creatore di innovazione. Allo Spazio Logotel la mostra “Posthuman- When…

#INVERSION: urgent change!

Extinction coat. The number of animals that surrounds us has been halved in one hundred years, from 1900 to 2015. This depopulation has strong consequences on the planet: the “biological annihilation” represents a frightening assault on the foundations of human…

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Trend Monitor®’s workshops at World Allergen & Smart Food Expo

The food market is moving as fast as the other market categories, and we see a strong #INVERSION from pleasure food towards smart and functional nutrition. Finished products, raw materials, applied technology, services for allergies and food intolerances, this sector…

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#INVERSION. OLYMPIC GAMES REVISITED

Are equally opportunities Olympic Games next to come on running track of politically correctness? Beyond featuring 15 new events from Rio 2016, the 2020 Summer Games in Tokyo will encompass a surprising mix-genders relays in a wide variety of disciplines…

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