How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba-Scenari di mercato President- University of Siena Professor) will lead the discussion on this subject.

We look forward to seeing you on July 14th!

BY INVITATION ONLY

For more information on how to register: Click here or write to mailto:baba@babaconsulting.com