TREND MONITOR®

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WE HAVE ENTERED #THE NOW AGE

On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…

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About #SURFACE

Are you looking forward for the next baba’s TREND MONITOR Forecast Presentation? Do you already know that the umbrella topic will be #SURFACE? Surely, you are wondering what do we mean, and as we know you can’t wait to find…

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Gastromania: media, foodies and market

What is gastromania? In which way the speeches and our relation with food has changed? Why feeding ourself has become an undeniable symbolic act? How all of this can change the market? On the occasion of EXPO2015, baba hosts a…

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MARKET RESEARCH IN RUSSIA Come approcciare la ricerca di mercato in un paese pieno di contraddizioni come la Russia, nazione perennemente in bilico tra Asia ed Europa, costituita da più di 170 gruppi etnici, dove i media tradizionali sono sempre…

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DONNE & TENDENZE: SCENARI TURBOLENTI

Per il Forecast 2015-2016: #TURBULENCE, prodotto da Trend Monitor, il tool messo a punto da baba per il monitoraggio strategico della tendenza sul piano internazionale, abbiamo intervistato più di 3000 donne provenienti da 12 paesi. Lo abbiamo fatto per capire…

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TREND MONITOR® – OUR TOOLS

TREND MONITOR® is the tool baba developed for the strategic monitoring of trends on a international level, operating in 12 countries and nine market categories.

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TREND MONITOR® – TRACK THE FUTURE

december 3, 2014, h 17:00 c/o baba, Corso Magenta 31, Milan TREND MONITOR® & TOLUNA WEB PANEL: TREND MONITOR® – TRACK THE FUTURE BABA’S INTERNATIONAL TRENDSPOTTING POWERED BY AN EXTENSIVE FIELD SURVEY ON 12 COUNTRIES E 9 MARKETS TREND Monitor®…

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