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#REHAB_Forecast 2023-24
The annual presentation of Trend Monitor Forecast was on February 16th. To get a video sum-up go on our youtube channel
Read MoreTHE#CROSSCUT_FORECAST 2022-23
The annual presentation of TREND MONITOR FORECAST report will be on Zoom platform on Feb 16th 5 pm. Giulia Ceriani, baba President, will introduce the new scenarios. Maria Grazia Mattei, President of Meet Digital Culture Center will discuss the main…
Read MoreTREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…
Read MoreOUT OF THE #DARK!
On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…
Read MoreWILL #DARK! BE AN OPPORTUNITY?
We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…
Read MoreWE HAVE ENTERED #THE NOW AGE
On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…
Read MoreGastromania: media, foodies and market
What is gastromania? In which way the speeches and our relation with food has changed? Why feeding ourself has become an undeniable symbolic act? How all of this can change the market? On the occasion of EXPO2015, baba hosts a…
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MARKET RESEARCH IN RUSSIA Come approcciare la ricerca di mercato in un paese pieno di contraddizioni come la Russia, nazione perennemente in bilico tra Asia ed Europa, costituita da più di 170 gruppi etnici, dove i media tradizionali sono sempre…
Read MoreDONNE & TENDENZE: SCENARI TURBOLENTI
Per il Forecast 2015-2016: #TURBULENCE, prodotto da Trend Monitor, il tool messo a punto da baba per il monitoraggio strategico della tendenza sul piano internazionale, abbiamo intervistato più di 3000 donne provenienti da 12 paesi. Lo abbiamo fatto per capire…
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