Category: babaconsulting
DON’T COOK!
Choosing to combat the quarantine kitchen fatigue, the American food delivery app Postmateslaunched the ‘Don’t Cook Cookbook’. The ironic take on conventional recipe books acts as a teaserfor the food delivery service. Every recipe includes an ingredients list, fun directions…
Read MoreTRENDS&RESEARCH WEBINAR
To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on Trends and Research. Discussing how to approach market research opportunities and highlighting how the past…
Read MoreCoronavirus: fears and solutions
Coronavirus is spreading and this emergency is a trigger for human intelligence to activate new resources. Both charity and ingenuity occur, side by side with irrationality, too, as it is predictable within severe situation as this is. Maybe Max Siedentopf…
Read MoreQUESTION #4 Shall we really abandon our deep&real doubts for light&virtual beliefs?
Sustainability has no univocal meaning: we would like to suggest to read disrupting stereotypes. So, as far as high fashion is constantly trying to propose the unexpected-designers are more and more socially involved, let just think about Gucci Cruise’s collection,…
Read MoreQUESTION #2 Are we ready to fall in love with our tech assistant?
How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…
Read MoreNOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY
What have in common Spiderman, an alien and Mickey Mouse? Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point! On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on…
Read More#BCM17 – GIULIA CERIANI ABOUT BIG DATA AND GOOGLE TRENDS
#BCM17 – GIULIA CERIANI ABOUT BIG DATA AND GOOGLE TRENDS Google is twenty years old: how our life and the future are changing as a result Take part to the new book presentation: “Nella rete di Google”. Strategie e dispositivi…
Read More