Category: babanews
QUESTION #4 Shall we really abandon our deep&real doubts for light&virtual beliefs?
Sustainability has no univocal meaning: we would like to suggest to read disrupting stereotypes. So, as far as high fashion is constantly trying to propose the unexpected-designers are more and more socially involved, let just think about Gucci Cruise’s collection,…
Read MoreQUESTION #3 Why do not try to build a future empowered by human intelligence?
Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…
Read MoreQUESTION #2 Are we ready to fall in love with our tech assistant?
How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…
Read More#DARK! TREND MONITOR® 2019-20 FEB 5TH, 2019 PRESENTATION
On Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20! The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm. Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central…
Read MoreWILL #DARK! BE AN OPPORTUNITY?
We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…
Read MoreNOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY
What have in common Spiderman, an alien and Mickey Mouse? Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point! On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on…
Read More#FADING Trend Increasing in Cosmetics Industry
We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read More#VIRTUALITY Trend Rising in the World of Personal Scheduling
This year is all about being in the here and now, everything needs to happen immediately, any small inconvenience is seen as disastrous. We at Baba are closely watching the #VIRTUALITY trend as it continues to rise in new markets…
Read MoreWE HAVE ENTERED #THE NOW AGE
On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…
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