TREND MONITOR®

Category: babanews


DON’T COOK!

Choosing to combat the quarantine kitchen fatigue, the American food delivery app Postmateslaunched the ‘Don’t Cook Cookbook’. The ironic take on conventional recipe books acts as a teaserfor the food delivery service. Every recipe includes an ingredients list, fun directions…

Read More

TRENDS&RESEARCH WEBINAR

To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on Trends and Research. Discussing how to approach market research opportunities and highlighting how the past…

Read More

#AI CONVERSATIONAL

On December 14th, 5 pm, Giulia Ceriani in conversation with @Alessandro Diana-head of Accenture Interactive for @Accenture Italia  to discuss  #AI Conversational, on the main stage of #SIOS https://2020 winter.startupitaliaopensummit.eu/programma/ The topic is the change of language driven by the…

Read More

RESISTANCE AT WORK

Smart working is obviously conquering the work scene, but not every job can continue seamlessly its workflow, troubled by #socialdistancing. Or not? #AllRise, #CBS series, is producing an episode complying with #quarantine-imposed restraints: it will be set during pandemic and…

Read More

QUESTION #4 Shall we really abandon our deep&real doubts for light&virtual beliefs?

Sustainability has no univocal meaning: we would like to suggest to read disrupting  stereotypes. So, as far as high fashion is constantly trying to propose the unexpected-designers are more and more socially involved, let just think about Gucci Cruise’s collection,…

Read More

QUESTION #3 Why do not try to build a future empowered by human intelligence?

Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…

Read More

QUESTION #2 Are we ready to fall in love with our tech assistant?

How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…

Read More

#DARK! TREND MONITOR® 2019-20 FEB 5TH, 2019 PRESENTATION

On Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20! The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm. Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central…

Read More

WILL #DARK! BE AN OPPORTUNITY?

We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…

Read More

NOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY

What have in common Spiderman, an alien and Mickey Mouse? Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point! On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on…

Read More