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THE#CROSSCUT_FORECAST 2022-23
The annual presentation of TREND MONITOR FORECAST report will be on Zoom platform on Feb 16th 5 pm. Giulia Ceriani, baba President, will introduce the new scenarios. Maria Grazia Mattei, President of Meet Digital Culture Center will discuss the main…
Read MoreTREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…
Read MoreFashion for people, not for boys or girls
We live in a society where gender differences are no longer so marked. Starting now from very tender ages: John Lewis department store (UK) has just launched a gender neutral production dedicated to kids. A trend talking about an idea…
Read MoreREGISTER TO THE EVENT! TREND MONITOR FORECAST 2017/2018 – #INVERSION
baba consulting is proud to announce the yearly presentation of Trend Monitor Forecast 2017/2018, that will take place on February 9th – 5 pm at Fondazione Stelline Corso Magenta 61, Milan. Giulia Ceriani, president of baba, and Vieri Emiliani, product innovation director at…
Read MoreBeyoncé feminism
The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…
Read MoreParity talks
Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…
Read MoreSmart textiles
This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…
Read MoreMarketing and self-fulfilling prophecies
The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.
Read MoreBABA NEW WEBSITE!
After 15 years we are saying goodbye to our trusty website and are delighted to introduce a new optimized and fresh website: check it out here
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