TREND MONITOR®

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Fashion for people, not for boys or girls

We live in a society where gender differences are no longer so marked.  Starting now from very tender ages:  John Lewis department store (UK) has just launched  a gender neutral production dedicated to kids. A trend talking about an idea…

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REGISTER TO THE EVENT! TREND MONITOR FORECAST 2017/2018 – #INVERSION

baba consulting is proud to announce the yearly presentation of Trend Monitor Forecast 2017/2018, that will take place on February 9th – 5 pm at Fondazione Stelline Corso Magenta 61, Milan. Giulia Ceriani, president of baba, and Vieri Emiliani, product innovation director at…

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Beyoncé feminism

The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…

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Parity talks

Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…

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Smart textiles

This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…

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Marketing and self-fulfilling prophecies

The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.

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About #SURFACE

Are you looking forward for the next baba’s TREND MONITOR Forecast Presentation? Do you already know that the umbrella topic will be #SURFACE? Surely, you are wondering what do we mean, and as we know you can’t wait to find…

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BABA NEW WEBSITE!

After 15 years we are saying goodbye to our trusty website and are delighted to introduce a new optimized and fresh website: check it out here

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INNOVATION TURNING POINTS

Innovation for turbulent times -> the new business challenge in six turning points:  Individual  Society  Relationships  Work  Markets  Values  

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INNOVATION SENSE

Speed and technology, but also slowness and artisan wisdom: double binds for a successful innovation plan http://www.babaconsulting.com/files/pdf/pressrelease/innovazione.pdf  

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