Archives
RESISTANCE AT WORK
Smart working is obviously conquering the work scene, but not every job can continue seamlessly its workflow, troubled by #socialdistancing. Or not? #AllRise, #CBS series, is producing an episode complying with #quarantine-imposed restraints: it will be set during pandemic and…
Read MoreTREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…
Read MoreQUESTION #1 Do we want to be forever connected?
If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…
Read MoreOUT OF THE #DARK!
On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…
Read More#FADING Trend Increasing in Cosmetics Industry
We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read MoreWE HAVE ENTERED #THE NOW AGE
On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…
Read MoreTrend Monitor®’s workshops at World Allergen & Smart Food Expo
The food market is moving as fast as the other market categories, and we see a strong #INVERSION from pleasure food towards smart and functional nutrition. Finished products, raw materials, applied technology, services for allergies and food intolerances, this sector…
Read MoreBACKWARD: The “new” way to do shopping
Online shopping is convenient for those who work or who are traveling but there are also many reasons to prefer shopping at local stores: the experience and the discovery. NearSt is a startup that believes “finding and buying something from a…
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