TREND MONITOR®

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Fashion for people, not for boys or girls

We live in a society where gender differences are no longer so marked.  Starting now from very tender ages:  John Lewis department store (UK) has just launched  a gender neutral production dedicated to kids. A trend talking about an idea…

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#INVERSION: urgent change!

Extinction coat. The number of animals that surrounds us has been halved in one hundred years, from 1900 to 2015. This depopulation has strong consequences on the planet: the “biological annihilation” represents a frightening assault on the foundations of human…

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Brands between heritage and innovation- July 14th, Modena- Congress 2016 of UISI (Unione imprese storiche Italia)

How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba-Scenari di mercato President- University of Siena Professor) will lead the discussion on this subject….

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Brands between heritage and innovation- July 14th, Modena- Congress 2016 of UISI (Unione imprese storiche Italia)

  How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba-Scenari di mercato President- University of Siena Professor) will lead the discussion on this…

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Nomad Objects

There was a time, back in the early 2000 when the word “nomad”, linked to “design” lost many of its ethnic traits to be associated to digital culture and dematerialization: it was the time of new nomads, when nomadism lost…

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Fashion In Bangui: Ballare Fa Bene

We are happy to share a beautiful initiative that we are sponsoring: “FASHION IN BANGUI: BALLARE FA BENE”, by Amici per il CentrAfrica Onlus . The party will be held on Friday May 27th in via Pizzi, Milan, and the incomes will be…

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Nintendo NX and the changes in videogames’ market

Nintendo released some insight about the next Nintendo NX: it will be a “smart device” that takes in account new forms of game experience emerged with the raise of mobile devices and social platforms. This comes together with the rumors…

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Beyoncé feminism

The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…

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HOW #SURFACE MATTERS

On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…

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Parity talks

Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…

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