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The Future is a Poetic Challenge.

Georges Amar, engineer and professor of design and innovation at the Ecole de Mines ParisTech, former director of research and development of the Parisian public transport company Rapt, and author of the book Homo Mobilis, came to speak about the future…

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Fashion for people, not for boys or girls

We live in a society where gender differences are no longer so marked.  Starting now from very tender ages:  John Lewis department store (UK) has just launched  a gender neutral production dedicated to kids. A trend talking about an idea…

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#INVERSION: urgent change!

Extinction coat. The number of animals that surrounds us has been halved in one hundred years, from 1900 to 2015. This depopulation has strong consequences on the planet: the “biological annihilation” represents a frightening assault on the foundations of human…

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Brands between heritage and innovation- July 14th, Modena- Congress 2016 of UISI (Unione imprese storiche Italia)

How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba-Scenari di mercato President- University of Siena Professor) will lead the discussion on this subject….

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Brands between heritage and innovation- July 14th, Modena- Congress 2016 of UISI (Unione imprese storiche Italia)

  How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba-Scenari di mercato President- University of Siena Professor) will lead the discussion on this…

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Nomad Objects

There was a time, back in the early 2000 when the word “nomad”, linked to “design” lost many of its ethnic traits to be associated to digital culture and dematerialization: it was the time of new nomads, when nomadism lost…

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Fashion In Bangui: Ballare Fa Bene

We are happy to share a beautiful initiative that we are sponsoring: “FASHION IN BANGUI: BALLARE FA BENE”, by Amici per il CentrAfrica Onlus . The party will be held on Friday May 27th in via Pizzi, Milan, and the incomes will be…

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Nintendo NX and the changes in videogames’ market

Nintendo released some insight about the next Nintendo NX: it will be a “smart device” that takes in account new forms of game experience emerged with the raise of mobile devices and social platforms. This comes together with the rumors…

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Beyoncé feminism

The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…

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HOW #SURFACE MATTERS

On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…

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