TREND MONITOR®

Category: market research


Fashion for people, not for boys or girls

We live in a society where gender differences are no longer so marked.  Starting now from very tender ages:  John Lewis department store (UK) has just launched  a gender neutral production dedicated to kids. A trend talking about an idea…

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FUORISALONE 2017: #INVERSION_ CYBER/ MASH UP as MAIN TRENDS

Direzioneà Ventura Lambrate Ventura Lambrate accoglie espositori mash up: designer affermati, nomi emergenti e accademie che utilizzano il design come elemento di salvaguardia della tradizione e dell’ambiente ma anche come creatore di innovazione. Allo Spazio Logotel la mostra “Posthuman- When…

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FUORISALONE 2017: #INVERSION_ EXTRAREAL as MAIN TREND

Direzione –> Brera Design District Nel Brera Design District 2017 si  uniscono la sperimentazione di materiali e la ricerca della funzionalità alla gamification, alla sostenibilità, al riciclo e all’interaction design, ma soprattutto si è colta l’occasione per unire l’arte del design…

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FUORISALONE 2017: #INVERSION_ TRANS as MAIN TREND

Direzione –> Via Tortona.  Arredi minimali, innovazioni tecnologiche, ottimizzazione degli spazi per culture che incrociano presente, futuro e passato. Identità tentative, concetti di prodotto fusionali, ruoli e generi felicemente confusi : #Fuorisalone 2017 in Via Tortona calca anzitutto  il trend #trans (vedi babatrendmonitor/DOWNLOAD)….

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#MILAN DESIGN WEEK IS BACK

MILAN DESIGN WEEK IS BACK, and of course we won’t miss to catch new ideas through the exhibition spaces of #FUORISALONE 2017. baba’s trend watchers are already crossing Milan to observe the forward-looking signals, the new concepts and the upcoming ideas  of the #Home industry as well as the…

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Trend Monitor Forecast 2017/2018: #Inversion_Follow Up

The presentation of TREND MONITOR® , baba’s yearly observatory dedicated to catch the emerging international trends for product/brand and communication concepts took place on February 9th in Milan. Giulia Ceriani, president of baba, Vieri Emiliani, product innovation director at roialty and Elena Aniello, Marketing Director at…

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REGISTER TO THE EVENT! TREND MONITOR FORECAST 2017/2018 – #INVERSION

baba consulting is proud to announce the yearly presentation of Trend Monitor Forecast 2017/2018, that will take place on February 9th – 5 pm at Fondazione Stelline Corso Magenta 61, Milan. Giulia Ceriani, president of baba, and Vieri Emiliani, product innovation director at…

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Merry Xmas from baba

How many fidelity cards are in the pockets? How many shopping bags in the hands? Tech gadgets, travels, relaxing holidays: let’s address to baba  your main questions and we will tell you which customers  your clients and prospects are! While…

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Apple: think different?

Dopo tanta attesa il 7 settembre è stato presentato in commercio il nuovo iPhone7 – uno smartphone che mostra diverse modifiche interne, ma con un design già visto. Infatti, nonostante sia stato rinnovato nelle sue parti e nelle sue prestazioni,…

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A Virtual Future

This virtual reality film and app, done by the New York Times, won the Grand Prix Lions Entertainment award at the Cannes Lions International Festival of Creativity. Media outlets from all over the world praised this film, and its creators for promoting…

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