TREND MONITOR®

Category: market research


ANTIVIRAL: TO PROVOKE_UNDERTAKING

In a destabilized society, where pandemics and revolutions happen back to back, critical and #anticipation #thinking are more important than ever. And as pioneering #innovators are working to recreate new collective structures, the New Alphabet School launched the perfect habitat…

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PHYSICAL? #TO PROVOKE: AN #ENDGAME SCENARIO

As physical contact is still forbidden, new creative ways of interacting with consumers are being created. One example? Ocean Outdoor’s touchless advertising. The media company has developed a mid-air haptic technology, functioning with a virtual technology that doesn’t involve any…

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“TIME MACHINE”: A TIME TRAVEL

From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il tempo”. The theme will be the relationship between time and media and how the media…

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TREND MONITOR® FORECAST 2020-21 PRESENTATION

Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…

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QUESTION #4 Shall we really abandon our deep&real doubts for light&virtual beliefs?

Sustainability has no univocal meaning: we would like to suggest to read disrupting  stereotypes. So, as far as high fashion is constantly trying to propose the unexpected-designers are more and more socially involved, let just think about Gucci Cruise’s collection,…

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QUESTION #3 Why do not try to build a future empowered by human intelligence?

Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…

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QUESTION #2 Are we ready to fall in love with our tech assistant?

How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…

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QUESTION #1 Do we want to be forever connected?

If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…

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WILL #DARK! BE AN OPPORTUNITY?

We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…

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“A Nation More Divided Than Ever: A State of Predictable Unpredictability.”

#FLOAT After the most recent midterm election in the United States, President Trump and the Republican Party’s leverage over the US is being threatened by the Democrats. One of the most noteable occurences of this election however, was the voter…

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