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BACKWARD: The “new” way to do shopping

Online shopping is convenient for those who work or who are traveling but there are also many reasons to prefer shopping at local stores: the experience and the discovery. NearSt is a startup that believes “finding and buying something from a…

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Next year I’d like to have a robot, wouldn’t you?

Are we living in the future? It seems! According to the latest innovations in robotics, in addition to technological development, what is really changing is the real availability of robots, that we have only imagined for a long time. In…

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Brands between heritage and innovation- July 14th, Modena- Congress 2016 of UISI (Unione imprese storiche Italia)

  How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba-Scenari di mercato President- University of Siena Professor) will lead the discussion on this…

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Beyoncé feminism

The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…

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Parity talks

Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…

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Smart textiles

This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…

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Marketing and self-fulfilling prophecies

The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.

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About #SURFACE

Are you looking forward for the next baba’s TREND MONITOR Forecast Presentation? Do you already know that the umbrella topic will be #SURFACE? Surely, you are wondering what do we mean, and as we know you can’t wait to find…

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First world’s 3D culinary lab opens in LA

We have been talking for the last decade about 3d printing, and since NASA has started experimenting 3d-printing food in 2013 our interest shifted also in that direction. It feels unbelievable, compared to first, pioneering experiments, but future is now…

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Controlling people: big data or bug data?

Google’s Quantum Computer works. The concern about government control and the risk that science may have gone too far sussists and it is reasonable that someone is claiming that both corporations and governments should be very careful handling with the new…

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