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IS OUR FOOD REAL?

VIRTUALITY trend (see our #THENOWAGE 2018-18 Forecast) is impressively rising to feed the empowerment expectations of the “Unlimited” target. Virtual Reality has been conventionally thought to be used in the market of video games; but it is now going into…

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First world’s 3D culinary lab opens in LA

We have been talking for the last decade about 3d printing, and since NASA has started experimenting 3d-printing food in 2013 our interest shifted also in that direction. It feels unbelievable, compared to first, pioneering experiments, but future is now…

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Gastromania: media, foodies and market

What is gastromania? In which way the speeches and our relation with food has changed? Why feeding ourself has become an undeniable symbolic act? How all of this can change the market? On the occasion of EXPO2015, baba hosts a…

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