TREND MONITOR®

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QUESTION #1 Do we want to be forever connected?

If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…

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WILL #DARK! BE AN OPPORTUNITY?

We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…

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NOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY

What have in common Spiderman, an alien and Mickey Mouse? Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point! On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on…

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#FADING Trend Increasing in Cosmetics Industry

We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…

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WE HAVE ENTERED #THE NOW AGE

On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…

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#INVERSION. OLYMPIC GAMES REVISITED

Are equally opportunities Olympic Games next to come on running track of politically correctness? Beyond featuring 15 new events from Rio 2016, the 2020 Summer Games in Tokyo will encompass a surprising mix-genders relays in a wide variety of disciplines…

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#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED

  The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…

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REGISTER TO THE EVENT! TREND MONITOR FORECAST 2017/2018 – #INVERSION

baba consulting is proud to announce the yearly presentation of Trend Monitor Forecast 2017/2018, that will take place on February 9th – 5 pm at Fondazione Stelline Corso Magenta 61, Milan. Giulia Ceriani, president of baba, and Vieri Emiliani, product innovation director at…

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20/21 ottobre: baba racconta la nuova mobilità sostenibile

Alle 2 GIORNATE SULLA SOSTENIBILITÁ baba sarà presente con una relazione sul rapporto tra mobilità e ambiente tenuta da Giulia Ceriani L’evento è promosso da The LIFEstyle Journal e si terrà il 20 e il 21 ottobre presso la Biblioteca…

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