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#REHAB_Forecast 2023-24
The annual presentation of Trend Monitor Forecast was on February 16th. To get a video sum-up go on our youtube channel
Read MoreTHE#CROSSCUT_FORECAST 2022-23
The annual presentation of TREND MONITOR FORECAST report will be on Zoom platform on Feb 16th 5 pm. Giulia Ceriani, baba President, will introduce the new scenarios. Maria Grazia Mattei, President of Meet Digital Culture Center will discuss the main…
Read MoreTREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…
Read MoreQUESTION #1 Do we want to be forever connected?
If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…
Read MoreWILL #DARK! BE AN OPPORTUNITY?
We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…
Read MoreNOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY
What have in common Spiderman, an alien and Mickey Mouse? Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point! On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on…
Read More#FADING Trend Increasing in Cosmetics Industry
We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read MoreWE HAVE ENTERED #THE NOW AGE
On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…
Read More#INVERSION. OLYMPIC GAMES REVISITED
Are equally opportunities Olympic Games next to come on running track of politically correctness? Beyond featuring 15 new events from Rio 2016, the 2020 Summer Games in Tokyo will encompass a surprising mix-genders relays in a wide variety of disciplines…
Read More#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED
The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…
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