Archives
BACKWARD: The “new” way to do shopping
Online shopping is convenient for those who work or who are traveling but there are also many reasons to prefer shopping at local stores: the experience and the discovery. NearSt is a startup that believes “finding and buying something from a…
Read MoreBeyoncé feminism
The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…
Read MoreParity talks
Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…
Read MoreSmart textiles
This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…
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MARKET RESEARCH IN RUSSIA Come approcciare la ricerca di mercato in un paese pieno di contraddizioni come la Russia, nazione perennemente in bilico tra Asia ed Europa, costituita da più di 170 gruppi etnici, dove i media tradizionali sono sempre…
Read MoreDONNE & TENDENZE: SCENARI TURBOLENTI
Per il Forecast 2015-2016: #TURBULENCE, prodotto da Trend Monitor, il tool messo a punto da baba per il monitoraggio strategico della tendenza sul piano internazionale, abbiamo intervistato più di 3000 donne provenienti da 12 paesi. Lo abbiamo fatto per capire…
Read MoreTREND MONITOR® Newsletter #1: Retail trends
We are glad to announce the first issue of TREND MONITOR® Newsletter. Each issue will be dedicated to an update of our international trend monitoring (I, F,D,UK, E, US, J, BRIC, Tr), and it will be time to time focused…
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