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WILL #DARK! BE AN OPPORTUNITY?

We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…

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3D Printing: Potential Solution to Global Food Crisis?

Here at baba, we are closely tracking the #Radicalism trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) and it’s connection to the food and technology industries. This trend deals with cutting-edge ideas in order to create a breakthrough in society….

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#FADING Trend Increasing in Cosmetics Industry

We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…

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WE HAVE ENTERED #THE NOW AGE

On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…

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#inversion by Zygmunt Bauman

“Retrotopia” by Zygmunt Bauman is in bookstores since September 7th, Italian edition by Laterza.

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#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED

  The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…

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FUORISALONE 2017: #INVERSION_ CYBER/ MASH UP as MAIN TRENDS

Direzioneà Ventura Lambrate Ventura Lambrate accoglie espositori mash up: designer affermati, nomi emergenti e accademie che utilizzano il design come elemento di salvaguardia della tradizione e dell’ambiente ma anche come creatore di innovazione. Allo Spazio Logotel la mostra “Posthuman- When…

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FUORISALONE 2017: #INVERSION_ EXTRAREAL as MAIN TREND

Direzione –> Brera Design District Nel Brera Design District 2017 si  uniscono la sperimentazione di materiali e la ricerca della funzionalità alla gamification, alla sostenibilità, al riciclo e all’interaction design, ma soprattutto si è colta l’occasione per unire l’arte del design…

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FUORISALONE 2017: #INVERSION_ TRANS as MAIN TREND

Direzione –> Via Tortona.  Arredi minimali, innovazioni tecnologiche, ottimizzazione degli spazi per culture che incrociano presente, futuro e passato. Identità tentative, concetti di prodotto fusionali, ruoli e generi felicemente confusi : #Fuorisalone 2017 in Via Tortona calca anzitutto  il trend #trans (vedi babatrendmonitor/DOWNLOAD)….

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Next year I’d like to have a robot, wouldn’t you?

Are we living in the future? It seems! According to the latest innovations in robotics, in addition to technological development, what is really changing is the real availability of robots, that we have only imagined for a long time. In…

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