Category: Innovation
ANTIVIRAL: TO PROVOKE_UNDERTAKING
In a destabilized society, where pandemics and revolutions happen back to back, critical and #anticipation #thinking are more important than ever. And as pioneering #innovators are working to recreate new collective structures, the New Alphabet School launched the perfect habitat…
Read MorePHYSICAL? #TO PROVOKE: AN #ENDGAME SCENARIO
As physical contact is still forbidden, new creative ways of interacting with consumers are being created. One example? Ocean Outdoor’s touchless advertising. The media company has developed a mid-air haptic technology, functioning with a virtual technology that doesn’t involve any…
Read More“TIME MACHINE”: A TIME TRAVEL
From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il tempo”. The theme will be the relationship between time and media and how the media…
Read MoreTREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…
Read MoreThe hologram: a mutation paradigm?
Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the XVIII International Congress of the Asociación Española de Semiótica: “The Other, the Same. Figures and Discourses of Alterity” is the congress’ subject (LINK). The…
Read MoreFLY HIGH!
Launching our Fly High! campaign, we would like to encourage to disrupt the rules of the game and think outside the box. Questioning traditional business’ approaches, changing perspective, applying your imagination without any limit….Being different from the others, just like…
Read MoreFLY HIGH!
Raising the bar is both a matter of pushing our thoughts beyond what is banal and stereotypical and imagining future scenarios that may radically impact our lives. Trying to reflect on profound questions and find creative answers that overcome what…
Read MoreQUESTION #3 Why do not try to build a future empowered by human intelligence?
Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…
Read MoreQUESTION #2 Are we ready to fall in love with our tech assistant?
How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…
Read MoreQUESTION #1 Do we want to be forever connected?
If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…
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