TREND MONITOR®

Category: #babatrendmonitor


Are we ready for quantic answers?

Quantum computers could be a reality soon, as Google’s Sycamore demonstrated. Quantum mechanics is the base of physics and its the field that discover what happens as well in situations of really small scale, the reign of uncertainty and surely…

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Coronavirus: fears and solutions

Coronavirus is spreading and this emergency is a trigger for human intelligence to activate new resources. Both charity and ingenuity occur, side by side with irrationality, too, as it is predictable within severe situation as this is. Maybe Max Siedentopf…

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IS SIMPLICITY THE REAL CREATIVITY?

For MilanFW the Gucci’s creative director Alessandro Michele has contacted the guests of his catwalk in a totally unusual way: through a vocal message on Whastapp. An idea so simple to seem almost banal, but actually nobody had ever thought…

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“TIME MACHINE”: A TIME TRAVEL

From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il tempo”. The theme will be the relationship between time and media and how the media…

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QUESTION #3 Why do not try to build a future empowered by human intelligence?

Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…

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QUESTION #2 Are we ready to fall in love with our tech assistant?

How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…

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QUESTION #1 Do we want to be forever connected?

If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…

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The Future is a Poetic Challenge.

Georges Amar, engineer and professor of design and innovation at the Ecole de Mines ParisTech, former director of research and development of the Parisian public transport company Rapt, and author of the book Homo Mobilis, came to speak about the future…

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OUT OF THE #DARK!

On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…

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“A Nation More Divided Than Ever: A State of Predictable Unpredictability.”

#FLOAT After the most recent midterm election in the United States, President Trump and the Republican Party’s leverage over the US is being threatened by the Democrats. One of the most noteable occurences of this election however, was the voter…

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