Category: evidenza
WILL #DARK! BE AN OPPORTUNITY?
We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…
Read MoreNOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY
What have in common Spiderman, an alien and Mickey Mouse? Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point! On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on…
Read More#FADING Trend Increasing in Cosmetics Industry
We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read Morebaba # Italy’s brand workshop
On the occasion of the 10th Anniversary of Milano Fashion Library, Giulia Ceriani -baba CEO- will participate in the discussion focused on the perception of the brand ITALIA September 10, 2018 5PM c/o Milano Fashion Library – Via Alessandria…
Read More#VIRTUALITY Trend Rising in the World of Personal Scheduling
This year is all about being in the here and now, everything needs to happen immediately, any small inconvenience is seen as disastrous. We at Baba are closely watching the #VIRTUALITY trend as it continues to rise in new markets…
Read MoreWho’s Really In Front of the Camera?
The VIRTUALITY trend (see our #THENOWAGE 2018-19 Forecast) is becoming more prevalent in the social media realm with the idea of influencers being one that encapsulates virtual avatars. These virtual avatars are used on the social media platform Instagram to…
Read MoreIS OUR FOOD REAL?
VIRTUALITY trend (see our #THENOWAGE 2018-18 Forecast) is impressively rising to feed the empowerment expectations of the “Unlimited” target. Virtual Reality has been conventionally thought to be used in the market of video games; but it is now going into…
Read MoreWE HAVE ENTERED #THE NOW AGE
On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas. If you want to know more click here for the sum up…
Read MoreSAVE THE DATE – Feb. 8th 5 pm c/o ACIN, Piazza Gae Aulenti 8, Milan
Register to attend the baba Trend Monitor®2018-2019 annual forecast presentation, on Feb. 8th, 5 pm at ACCENTURE CUSTOMER INNOVATION CENTER in Milan. Giulia Ceriani (baba CEO) will introduce the brand new #NOW AGE stimulating insights. Alessandro Diana (Accenture Interactive lead Italia, Centro Europa, Grecia) and…
Read More#BCM17 – GIULIA CERIANI ABOUT BIG DATA AND GOOGLE TRENDS
#BCM17 – GIULIA CERIANI ABOUT BIG DATA AND GOOGLE TRENDS Google is twenty years old: how our life and the future are changing as a result Take part to the new book presentation: “Nella rete di Google”. Strategie e dispositivi…
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