Category: evidenza
The Future is a Poetic Challenge.
Georges Amar, engineer and professor of design and innovation at the Ecole de Mines ParisTech, former director of research and development of the Parisian public transport company Rapt, and author of the book Homo Mobilis, came to speak about the future…
Read MoreOUT OF THE #DARK!
On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…
Read More#DARK! TREND MONITOR® 2019-20 FEB 5TH, 2019 PRESENTATION
On Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20! The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm. Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central…
Read MoreWILL #DARK! BE AN OPPORTUNITY?
We live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…
Read MoreNOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY
What have in common Spiderman, an alien and Mickey Mouse? Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point! On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on…
Read More#FADING Trend Increasing in Cosmetics Industry
We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read Morebaba # Italy’s brand workshop
On the occasion of the 10th Anniversary of Milano Fashion Library, Giulia Ceriani -baba CEO- will participate in the discussion focused on the perception of the brand ITALIA September 10, 2018 5PM c/o Milano Fashion Library – Via Alessandria…
Read More#VIRTUALITY Trend Rising in the World of Personal Scheduling
This year is all about being in the here and now, everything needs to happen immediately, any small inconvenience is seen as disastrous. We at Baba are closely watching the #VIRTUALITY trend as it continues to rise in new markets…
Read MoreWho’s Really In Front of the Camera?
The VIRTUALITY trend (see our #THENOWAGE 2018-19 Forecast) is becoming more prevalent in the social media realm with the idea of influencers being one that encapsulates virtual avatars. These virtual avatars are used on the social media platform Instagram to…
Read MoreIS OUR FOOD REAL?
VIRTUALITY trend (see our #THENOWAGE 2018-18 Forecast) is impressively rising to feed the empowerment expectations of the “Unlimited” target. Virtual Reality has been conventionally thought to be used in the market of video games; but it is now going into…
Read More