TREND MONITOR®

Category: evidenza


DON’T COOK!

Choosing to combat the quarantine kitchen fatigue, the American food delivery app Postmateslaunched the ‘Don’t Cook Cookbook’. The ironic take on conventional recipe books acts as a teaserfor the food delivery service. Every recipe includes an ingredients list, fun directions…

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TRENDS&RESEARCH WEBINAR

To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on Trends and Research. Discussing how to approach market research opportunities and highlighting how the past…

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FORECAST 2021-22 The#MorphAge

baba‘s annual presentation of the 2021-22 main international trends map was a great moment!We have been your host on a challenging travel  behind the  upcoming signals to make you accelerate your strategic initiatives.Or to slow them, following the opportunities. If we wish to have a…

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#AI CONVERSATIONAL

On December 14th, 5 pm, Giulia Ceriani in conversation with @Alessandro Diana-head of Accenture Interactive for @Accenture Italia  to discuss  #AI Conversational, on the main stage of #SIOS https://2020 winter.startupitaliaopensummit.eu/programma/ The topic is the change of language driven by the…

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Evento_21 luglio 2020

VALORI DI CAMBIAMENTO_Un confronto sui Fjord Trends 2020 Un confronto a quattro voci sulle trasformazioni in atto nel business e nella società Partecipa andando su: https://www.meetcenter.it/it/event/valori-di-cambiamento-un-confronto-sui-fjord-trends-2020/ ) #meetfjordtrends #babaconsulting

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#ANTICIPATION WEBINAR

July 2nd, 2020, 5pm GMT +2, @GoogleMeet

register at the link:
 https://form.jotform.com/201762966045358

IMAGINE YOUR POSSIBLE FUTURES
DRAFT ALTERNATIVE SCENARIOS
SELECT FIRST YOUR BRAND OPPORTUNITY

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ANTIVIRAL: TO PROVOKE_UNDERTAKING

In a destabilized society, where pandemics and revolutions happen back to back, critical and #anticipation #thinking are more important than ever. And as pioneering #innovators are working to recreate new collective structures, the New Alphabet School launched the perfect habitat…

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PHYSICAL? #TO PROVOKE: AN #ENDGAME SCENARIO

As physical contact is still forbidden, new creative ways of interacting with consumers are being created. One example? Ocean Outdoor’s touchless advertising. The media company has developed a mid-air haptic technology, functioning with a virtual technology that doesn’t involve any…

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RESISTANCE AT WORK

Smart working is obviously conquering the work scene, but not every job can continue seamlessly its workflow, troubled by #socialdistancing. Or not? #AllRise, #CBS series, is producing an episode complying with #quarantine-imposed restraints: it will be set during pandemic and…

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CREATIVITY RESET

#Pandemic prevention is about rules and we know that talking to people’s wisdom is rarely enough: laws and authorities strict directions may not overcome the #irrationality that the present moment (or, simply, human nature) can trigger. #SeineKongruangkit e #MatithornPrachuabmohChaimoungkalo’sproject, suggesting…

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