Category: evidenza
THE#CROSSCUT_FORECAST 2022-23
The annual presentation of TREND MONITOR FORECAST report will be on Zoom platform on Feb 16th 5 pm. Giulia Ceriani, baba President, will introduce the new scenarios. Maria Grazia Mattei, President of Meet Digital Culture Center will discuss the main…
Read MoreDON’T COOK!
Choosing to combat the quarantine kitchen fatigue, the American food delivery app Postmateslaunched the ‘Don’t Cook Cookbook’. The ironic take on conventional recipe books acts as a teaserfor the food delivery service. Every recipe includes an ingredients list, fun directions…
Read MoreTRENDS&RESEARCH WEBINAR
To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on Trends and Research. Discussing how to approach market research opportunities and highlighting how the past…
Read MoreFORECAST 2021-22 The#MorphAge
baba‘s annual presentation of the 2021-22 main international trends map was a great moment!We have been your host on a challenging travel behind the upcoming signals to make you accelerate your strategic initiatives.Or to slow them, following the opportunities. If we wish to have a…
Read More#AI CONVERSATIONAL
On December 14th, 5 pm, Giulia Ceriani in conversation with @Alessandro Diana-head of Accenture Interactive for @Accenture Italia to discuss #AI Conversational, on the main stage of #SIOS https://2020 winter.startupitaliaopensummit.eu/programma/ The topic is the change of language driven by the…
Read MoreEvento_21 luglio 2020
VALORI DI CAMBIAMENTO_Un confronto sui Fjord Trends 2020 Un confronto a quattro voci sulle trasformazioni in atto nel business e nella società Partecipa andando su: https://www.meetcenter.it/it/event/valori-di-cambiamento-un-confronto-sui-fjord-trends-2020/ ) #meetfjordtrends #babaconsulting
Read More#ANTICIPATION WEBINAR
July 2nd, 2020, 5pm GMT +2, @GoogleMeet
register at the link:
https://form.jotform.com/201762966045358
IMAGINE YOUR POSSIBLE FUTURES
DRAFT ALTERNATIVE SCENARIOS
SELECT FIRST YOUR BRAND OPPORTUNITY
ANTIVIRAL: TO PROVOKE_UNDERTAKING
In a destabilized society, where pandemics and revolutions happen back to back, critical and #anticipation #thinking are more important than ever. And as pioneering #innovators are working to recreate new collective structures, the New Alphabet School launched the perfect habitat…
Read MorePHYSICAL? #TO PROVOKE: AN #ENDGAME SCENARIO
As physical contact is still forbidden, new creative ways of interacting with consumers are being created. One example? Ocean Outdoor’s touchless advertising. The media company has developed a mid-air haptic technology, functioning with a virtual technology that doesn’t involve any…
Read MoreRESISTANCE AT WORK
Smart working is obviously conquering the work scene, but not every job can continue seamlessly its workflow, troubled by #socialdistancing. Or not? #AllRise, #CBS series, is producing an episode complying with #quarantine-imposed restraints: it will be set during pandemic and…
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