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TREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…
Read MoreQUESTION #1 Do we want to be forever connected?
If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…
Read MoreOUT OF THE #DARK!
On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…
Read MoreSmart textiles
This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…
Read MoreDONNE & TENDENZE: SCENARI TURBOLENTI
Per il Forecast 2015-2016: #TURBULENCE, prodotto da Trend Monitor, il tool messo a punto da baba per il monitoraggio strategico della tendenza sul piano internazionale, abbiamo intervistato più di 3000 donne provenienti da 12 paesi. Lo abbiamo fatto per capire…
Read MoreLe due facce dei BIG DATA
Strumenti cruciali per interpretare tendenze estremamente complesse e rilevanti ma anche potenziali trappole e fonte di inaffidabilità, quando vengono presi senza contesto, senza tecniche di analisi, configurati esclusivamente in conformità ai modelli di business. Uno studio della rivista Science aveva già evidenziato…
Read MoreThe virtual currency back to real world
From symbol of a society based on community and transparency, to mirror of the web-utopia that’s increasingly radicalizing potentiality and critical issues: the recent Bitcoin devaluation of 38% and the collapse of the giant MtGox showed once again the contradictions and the…
Read MoreUnicef Tap Project, participatory evolution of the digital detox trend
The rush of No Noise! as abrupt interruption of contemporary overload becomes mature in the symbolic and silent participation of Unicef Tap Project: for every minute you do not tap your smartphone, an app allows you to donate a day of water to children in…
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