Category: #forecast
#REHAB_Forecast 2023-24
The annual presentation of Trend Monitor Forecast was on February 16th. To get a video sum-up go on our youtube channel
Read MoreTHE#CROSSCUT_FORECAST 2022-23
The annual presentation of TREND MONITOR FORECAST report will be on Zoom platform on Feb 16th 5 pm. Giulia Ceriani, baba President, will introduce the new scenarios. Maria Grazia Mattei, President of Meet Digital Culture Center will discuss the main…
Read MoreTRENDS&RESEARCH WEBINAR
To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on Trends and Research. Discussing how to approach market research opportunities and highlighting how the past…
Read MoreFORECAST 2021-22 The#MorphAge
baba‘s annual presentation of the 2021-22 main international trends map was a great moment!We have been your host on a challenging travel behind the upcoming signals to make you accelerate your strategic initiatives.Or to slow them, following the opportunities. If we wish to have a…
Read MoreARE WE READY FOR QUANTIC ANSWERS?
Quantum computers could be a reality soon, as #Google’s #Sycamore demonstrated. Quantum mechanics is the base of physics and its the field that discover what happens as well in situations of really small scale, the reign of #uncertainty and surely…
Read MoreIS SIMPLICITY THE REAL CREATIVITY?
For MilanFW the Gucci’s creative director Alessandro Michele has contacted the guests of his catwalk in a totally unusual way: through a vocal message on Whastapp. An idea so simple to seem almost banal, but actually nobody had ever thought…
Read MoreQUESTION #3 Why do not try to build a future empowered by human intelligence?
Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…
Read MoreQUESTION #2 Are we ready to fall in love with our tech assistant?
How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…
Read MoreQUESTION #1 Do we want to be forever connected?
If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…
Read MoreOUT OF THE #DARK!
On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…
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