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IS OUR FOOD REAL?

VIRTUALITY trend (see our #THENOWAGE 2018-18 Forecast) is impressively rising to feed the empowerment expectations of the “Unlimited” target. Virtual Reality has been conventionally thought to be used in the market of video games; but it is now going into…

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Fashion for people, not for boys or girls

We live in a society where gender differences are no longer so marked.  Starting now from very tender ages:  John Lewis department store (UK) has just launched  a gender neutral production dedicated to kids. A trend talking about an idea…

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BUCKING THE TREND

Nevertheless the world looks back, baba vision (and values) stay tuned forward  

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A Virtual Future

This virtual reality film and app, done by the New York Times, won the Grand Prix Lions Entertainment award at the Cannes Lions International Festival of Creativity. Media outlets from all over the world praised this film, and its creators for promoting…

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3D Printing Future of Construction

  In Dubai the first office completely 3d printed in loco: 17 days of layering of cement for a 250 square meters building. Will 3D printing succeed in lowering the costs of construction? http://mediaoffice.ae/en/media-center/news/23/5/2016/3d-printed-office-building.aspx

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Adidas environmental commitment

The Adidas xParley shoe is made of a thread coming from a company called Parley for the Oceans, spun from plastic waste and old fishing nets retrieved from the coast of Africa. Will such a commitment work in the long…

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Nomad Objects

There was a time, back in the early 2000 when the word “nomad”, linked to “design” lost many of its ethnic traits to be associated to digital culture and dematerialization: it was the time of new nomads, when nomadism lost…

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Beyoncé feminism

The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…

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Parity talks

Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…

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Smart textiles

This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…

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