TREND MONITOR®

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OUT OF THE #DARK!

On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, 9 market categories). This year’s leading theme is #DARK!: we have identified 8…

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About #SURFACE

Are you looking forward for the next baba’s TREND MONITOR Forecast Presentation? Do you already know that the umbrella topic will be #SURFACE? Surely, you are wondering what do we mean, and as we know you can’t wait to find…

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Gastromania: media, foodies and market

What is gastromania? In which way the speeches and our relation with food has changed? Why feeding ourself has become an undeniable symbolic act? How all of this can change the market? On the occasion of EXPO2015, baba hosts a…

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MARKET RESEARCH IN RUSSIA Come approcciare la ricerca di mercato in un paese pieno di contraddizioni come la Russia, nazione perennemente in bilico tra Asia ed Europa, costituita da più di 170 gruppi etnici, dove i media tradizionali sono sempre…

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DONNE & TENDENZE: SCENARI TURBOLENTI

Per il Forecast 2015-2016: #TURBULENCE, prodotto da Trend Monitor, il tool messo a punto da baba per il monitoraggio strategico della tendenza sul piano internazionale, abbiamo intervistato più di 3000 donne provenienti da 12 paesi. Lo abbiamo fatto per capire…

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TREND MONITOR® Newsletter #1: Retail trends

We are glad to announce the first issue of TREND MONITOR® Newsletter. Each issue will be dedicated to an update of our international  trend monitoring (I, F,D,UK, E, US, J, BRIC, Tr),  and it will be  time to time focused…

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