#Pandemic prevention is about rules and we know that talking to people’s wisdom is rarely enough: laws and authorities strict directions may not overcome the #irrationality that the present moment (or, simply, human nature) can trigger. #SeineKongruangkit e #MatithornPrachuabmohChaimoungkalo’sproject, suggesting a spoiler billboard to prevent going out home, make us think about how to communicate on #risk. An invisible enemy versus a considerable-sized billboard, an impact on your and others’ health versus a suspence dispersion. Where’s the most effective dissuasion ?