Category: baba
The hologram: a mutation paradigm?
Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the XVIII International Congress of the Asociación Española de Semiótica: “The Other, the Same. Figures and Discourses of Alterity” is the congress’ subject (LINK). The…
Read MoreQUESTION #4 Shall we really abandon our deep&real doubts for light&virtual beliefs?
Sustainability has no univocal meaning: we would like to suggest to read disrupting stereotypes. So, as far as high fashion is constantly trying to propose the unexpected-designers are more and more socially involved, let just think about Gucci Cruise’s collection,…
Read MoreQUESTION #3 Why do not try to build a future empowered by human intelligence?
Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…
Read MoreQUESTION #2 Are we ready to fall in love with our tech assistant?
How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…
Read MoreQUESTION #1 Do we want to be forever connected?
If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…
Read More#THENOWAGE META-VIRTUALITY
As society continues to progress towards a technologically advanced future, the boundary between the physical and virtual world is becoming more obscure. The dependence on electronic devices is causing people to feel more isolated, distracted, and is now the source…
Read More#FADING Trend Increasing in Cosmetics Industry
We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read More#VIRTUALITY Trend Rising in the World of Personal Scheduling
This year is all about being in the here and now, everything needs to happen immediately, any small inconvenience is seen as disastrous. We at Baba are closely watching the #VIRTUALITY trend as it continues to rise in new markets…
Read MoreFashion for people, not for boys or girls
We live in a society where gender differences are no longer so marked. Starting now from very tender ages: John Lewis department store (UK) has just launched a gender neutral production dedicated to kids. A trend talking about an idea…
Read MoreAre we ready for Robotic couture?
Maybe we are about to find out the answer to this question. On September 21st, Anouk Wipprecht will be at “Meet the Media Guru” and we will be there too to hear about her experience. Her work mix Fashion with…
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