Category: baba
#THENOWAGE META-VIRTUALITY
As society continues to progress towards a technologically advanced future, the boundary between the physical and virtual world is becoming more obscure. The dependence on electronic devices is causing people to feel more isolated, distracted, and is now the source…
Read More#FADING Trend Increasing in Cosmetics Industry
We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read More#VIRTUALITY Trend Rising in the World of Personal Scheduling
This year is all about being in the here and now, everything needs to happen immediately, any small inconvenience is seen as disastrous. We at Baba are closely watching the #VIRTUALITY trend as it continues to rise in new markets…
Read MoreFashion for people, not for boys or girls
We live in a society where gender differences are no longer so marked. Starting now from very tender ages: John Lewis department store (UK) has just launched a gender neutral production dedicated to kids. A trend talking about an idea…
Read MoreAre we ready for Robotic couture?
Maybe we are about to find out the answer to this question. On September 21st, Anouk Wipprecht will be at “Meet the Media Guru” and we will be there too to hear about her experience. Her work mix Fashion with…
Read More#inversion by Zygmunt Bauman
“Retrotopia” by Zygmunt Bauman is in bookstores since September 7th, Italian edition by Laterza.
Read MoreSHALL WE BE ABLE TO CEASE OUR ROUTED TECH OBSESSION ON VACATIONS?
Not such an easy-going attitude to be adopted, apparently. Tech dominance does not hold the grip, and we are all compliant with that mood. Have a look to a few and not even unexpected cues about what our suitcases full…
Read More#INVERSION: urgent change!
Extinction coat. The number of animals that surrounds us has been halved in one hundred years, from 1900 to 2015. This depopulation has strong consequences on the planet: the “biological annihilation” represents a frightening assault on the foundations of human…
Read MoreTrend Monitor®’s workshops at World Allergen & Smart Food Expo
The food market is moving as fast as the other market categories, and we see a strong #INVERSION from pleasure food towards smart and functional nutrition. Finished products, raw materials, applied technology, services for allergies and food intolerances, this sector…
Read More#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED
The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…
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