TREND MONITOR®

Category: future


HARD, PURE, SUSTAINABLE

This week at baba, we are tracking about how the #Radicalism trend (see our #THENOWAGE2018-2019 Trend Monitor Forecast) is creating a new way for us to enjoy our favorite foods without destroying the environment. This trend is all about extreme…

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Trend Monitor Forecast 2017/2018: #Inversion_Follow Up

The presentation of TREND MONITOR® , baba’s yearly observatory dedicated to catch the emerging international trends for product/brand and communication concepts took place on February 9th in Milan. Giulia Ceriani, president of baba, Vieri Emiliani, product innovation director at roialty and Elena Aniello, Marketing Director at…

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REGISTER TO THE EVENT! TREND MONITOR FORECAST 2017/2018 – #INVERSION

baba consulting is proud to announce the yearly presentation of Trend Monitor Forecast 2017/2018, that will take place on February 9th – 5 pm at Fondazione Stelline Corso Magenta 61, Milan. Giulia Ceriani, president of baba, and Vieri Emiliani, product innovation director at…

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Cyber VS Cyber

What about multiple cyber faces springing out from clothes? The hacker-artist Adam Harvey has developed Hyperface, a project based on DDoS system to protect from facial recognition and, generally speaking, from AI. It sounds like “Cyber VS Cyber”… #inversion hits…

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Think global, act (very) local

Think global act local, we used to say. In Trump’s view, this statement assumes a strong #inversion feature: by stressing borders, interruption with the previous mind-set is highlighted. A defensive and extreme position towards the main current industrial trends (as…

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Merry Xmas from baba

How many fidelity cards are in the pockets? How many shopping bags in the hands? Tech gadgets, travels, relaxing holidays: let’s address to baba  your main questions and we will tell you which customers  your clients and prospects are! While…

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Next year I’d like to have a robot, wouldn’t you?

Are we living in the future? It seems! According to the latest innovations in robotics, in addition to technological development, what is really changing is the real availability of robots, that we have only imagined for a long time. In…

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20/21 ottobre: baba racconta la nuova mobilità sostenibile

Alle 2 GIORNATE SULLA SOSTENIBILITÁ baba sarà presente con una relazione sul rapporto tra mobilità e ambiente tenuta da Giulia Ceriani L’evento è promosso da The LIFEstyle Journal e si terrà il 20 e il 21 ottobre presso la Biblioteca…

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Design City: il senso delle cose

Camminando per le vie di Milano, in questi giorni, ci si può imbattere in un evento che è destinato a contraddistinguere l’inizio dell’autunno nel capoluogo lombardo. Si tratta della prima edizione di Design City Milano, una manifestazione che, dal 1°…

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Apple: think different?

Dopo tanta attesa il 7 settembre è stato presentato in commercio il nuovo iPhone7 – uno smartphone che mostra diverse modifiche interne, ma con un design già visto. Infatti, nonostante sia stato rinnovato nelle sue parti e nelle sue prestazioni,…

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