TREND MONITOR®

Category: future


The hologram: a mutation paradigm?

Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the  XVIII International Congress of the Asociación Española de Semiótica: “The Other, the Same. Figures and Discourses of Alterity” is the congress’ subject (LINK). The…

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QUESTION #3 Why do not try to build a future empowered by human intelligence?

Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…

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QUESTION #2 Are we ready to fall in love with our tech assistant?

How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…

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The Future is a Poetic Challenge.

Georges Amar, engineer and professor of design and innovation at the Ecole de Mines ParisTech, former director of research and development of the Parisian public transport company Rapt, and author of the book Homo Mobilis, came to speak about the future…

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HARD, PURE, SUSTAINABLE

This week at baba, we are tracking about how the #Radicalism trend (see our #THENOWAGE2018-2019 Trend Monitor Forecast) is creating a new way for us to enjoy our favorite foods without destroying the environment. This trend is all about extreme…

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Trend Monitor Forecast 2017/2018: #Inversion_Follow Up

The presentation of TREND MONITOR® , baba’s yearly observatory dedicated to catch the emerging international trends for product/brand and communication concepts took place on February 9th in Milan. Giulia Ceriani, president of baba, Vieri Emiliani, product innovation director at roialty and Elena Aniello, Marketing Director at…

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REGISTER TO THE EVENT! TREND MONITOR FORECAST 2017/2018 – #INVERSION

baba consulting is proud to announce the yearly presentation of Trend Monitor Forecast 2017/2018, that will take place on February 9th – 5 pm at Fondazione Stelline Corso Magenta 61, Milan. Giulia Ceriani, president of baba, and Vieri Emiliani, product innovation director at…

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Cyber VS Cyber

What about multiple cyber faces springing out from clothes? The hacker-artist Adam Harvey has developed Hyperface, a project based on DDoS system to protect from facial recognition and, generally speaking, from AI. It sounds like “Cyber VS Cyber”… #inversion hits…

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Think global, act (very) local

Think global act local, we used to say. In Trump’s view, this statement assumes a strong #inversion feature: by stressing borders, interruption with the previous mind-set is highlighted. A defensive and extreme position towards the main current industrial trends (as…

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Merry Xmas from baba

How many fidelity cards are in the pockets? How many shopping bags in the hands? Tech gadgets, travels, relaxing holidays: let’s address to baba  your main questions and we will tell you which customers  your clients and prospects are! While…

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