Category: digital
“TIME MACHINE”: A TIME TRAVEL
From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il tempo”. The theme will be the relationship between time and media and how the media…
Read More#THENOWAGE META-VIRTUALITY
As society continues to progress towards a technologically advanced future, the boundary between the physical and virtual world is becoming more obscure. The dependence on electronic devices is causing people to feel more isolated, distracted, and is now the source…
Read MoreGIULIA CERIANI: “BIG DATA AND GOOGLE TRENDS”
JUST PUBLISHED! Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, where you can read the semiotic contribution of Giulia Ceriani, baba CEO, about “Big data and…
Read MoreApple: think different?
Dopo tanta attesa il 7 settembre è stato presentato in commercio il nuovo iPhone7 – uno smartphone che mostra diverse modifiche interne, ma con un design già visto. Infatti, nonostante sia stato rinnovato nelle sue parti e nelle sue prestazioni,…
Read MoreA Virtual Future
This virtual reality film and app, done by the New York Times, won the Grand Prix Lions Entertainment award at the Cannes Lions International Festival of Creativity. Media outlets from all over the world praised this film, and its creators for promoting…
Read MoreNintendo NX and the changes in videogames’ market
Nintendo released some insight about the next Nintendo NX: it will be a “smart device” that takes in account new forms of game experience emerged with the raise of mobile devices and social platforms. This comes together with the rumors…
Read MoreHOW #SURFACE MATTERS
On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…
Read MoreParity talks
Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…
Read MoreSmart textiles
This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…
Read MoreMARKETING E SICUREZZA
Apple vs FBI: nello scontro sono in gioco libertà civili, libertà individuali, privacy, sicurezza nazionale. Uno scontro che oppone nettamente il pubblico e il privato, con esiti imprevedibili sul cittadino.Tim Cook ha fatto una scelta marketing oriented, siamo tutti d’accordo?…
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