TREND MONITOR®

Category: digital


GIULIA CERIANI: “BIG DATA AND GOOGLE TRENDS”

JUST PUBLISHED! Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, where you can read the semiotic contribution of Giulia Ceriani, baba CEO, about “Big data and…

Read More

Apple: think different?

Dopo tanta attesa il 7 settembre è stato presentato in commercio il nuovo iPhone7 – uno smartphone che mostra diverse modifiche interne, ma con un design già visto. Infatti, nonostante sia stato rinnovato nelle sue parti e nelle sue prestazioni,…

Read More

A Virtual Future

This virtual reality film and app, done by the New York Times, won the Grand Prix Lions Entertainment award at the Cannes Lions International Festival of Creativity. Media outlets from all over the world praised this film, and its creators for promoting…

Read More

Nintendo NX and the changes in videogames’ market

Nintendo released some insight about the next Nintendo NX: it will be a “smart device” that takes in account new forms of game experience emerged with the raise of mobile devices and social platforms. This comes together with the rumors…

Read More

HOW #SURFACE MATTERS

On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…

Read More

Parity talks

Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…

Read More

Smart textiles

This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…

Read More

MARKETING E SICUREZZA

Apple vs FBI: nello scontro sono in gioco libertà civili, libertà individuali, privacy, sicurezza nazionale. Uno scontro che oppone nettamente il pubblico e il privato, con esiti imprevedibili sul cittadino.Tim Cook ha fatto una scelta marketing oriented, siamo tutti d’accordo?…

Read More

Controlling people: big data or bug data?

Google’s Quantum Computer works. The concern about government control and the risk that science may have gone too far sussists and it is reasonable that someone is claiming that both corporations and governments should be very careful handling with the new…

Read More

BABA NEW WEBSITE!

After 15 years we are saying goodbye to our trusty website and are delighted to introduce a new optimized and fresh website: check it out here

Read More