Unicef Tap Project, participatory evolution of the digital detox trend

The rush of No Noise! as abrupt interruption of contemporary overload becomes mature in the symbolic and silent participation of Unicef Tap Project: for every minute you do not tap your smartphone, an app allows you to donate a day of water to children in need. The self-referential digital detox trend turns into a new awareness of essential hierarchies.

Unicef Tap 2