TREND MONITOR®

Category: trends


FLY HIGH!

Launching our Fly High! campaign, we would like to encourage to disrupt the rules of the game and think outside the box. Questioning traditional business’ approaches, changing perspective, applying your imagination without any limit….Being different from the others, just like…

Read More

FLY HIGH!

Raising the bar is both a matter of pushing our thoughts beyond what is banal and stereotypical and imagining future scenarios that may radically impact our lives. Trying to reflect on profound questions and find creative answers that overcome what…

Read More

QUESTION #3 Why do not try to build a future empowered by human intelligence?

Human intelligence has to negotiate with #AI every day. If we reflect on artificial intelligence, anyway, can we escape from the most obvious deterministic options (a way to become immortal? a proxy in favor of robots? etc.)… In fact, we…

Read More

QUESTION #2 Are we ready to fall in love with our tech assistant?

How much are we willing to delegate to technology? A report released in May 2019 by #McKinsey&Company, outlines a future based on electric, shared, autonomous and more connected vehicles. However, the point of view of #JeffreySchnapp, invited to talk to…

Read More

QUESTION #1 Do we want to be forever connected?

If you are among the ever-growing number of people who don’t want to stay forever connected, these smartphones can be a good solution. Substituting your smartphone with a feature phone, can be the way to limit the time spent online,…

Read More

#DARK! TREND MONITOR® 2019-20 FEB 5TH, 2019 PRESENTATION

On Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20! The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm. Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central…

Read More

“A Nation More Divided Than Ever: A State of Predictable Unpredictability.”

#FLOAT After the most recent midterm election in the United States, President Trump and the Republican Party’s leverage over the US is being threatened by the Democrats. One of the most noteable occurences of this election however, was the voter…

Read More

#FADING Trend Increasing in Cosmetics Industry

We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…

Read More

SHALL WE BE ABLE TO CEASE OUR ROUTED TECH OBSESSION ON VACATIONS?

Not such an easy-going attitude to be adopted, apparently. Tech dominance does not hold the grip, and we are all compliant with that mood. Have a look to a few and not even unexpected cues about what our suitcases full…

Read More

#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED

  The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…

Read More