TREND MONITOR®

Category: trends


“A Nation More Divided Than Ever: A State of Predictable Unpredictability.”

#FLOAT After the most recent midterm election in the United States, President Trump and the Republican Party’s leverage over the US is being threatened by the Democrats. One of the most noteable occurences of this election however, was the voter…

Read More

#FADING Trend Increasing in Cosmetics Industry

We at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…

Read More

SHALL WE BE ABLE TO CEASE OUR ROUTED TECH OBSESSION ON VACATIONS?

Not such an easy-going attitude to be adopted, apparently. Tech dominance does not hold the grip, and we are all compliant with that mood. Have a look to a few and not even unexpected cues about what our suitcases full…

Read More

#INVERSION. THE CHINESE LAW OF THE ONLY SON SHELVED

  The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”. Since lifestyle has radically changed over…

Read More

GIULIA CERIANI: “BIG DATA AND GOOGLE TRENDS”

JUST PUBLISHED! Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, where you can read the semiotic contribution of Giulia Ceriani, baba CEO, about “Big data and…

Read More

FUORISALONE 2017: #INVERSION_ CYBER/ MASH UP as MAIN TRENDS

Direzioneà Ventura Lambrate Ventura Lambrate accoglie espositori mash up: designer affermati, nomi emergenti e accademie che utilizzano il design come elemento di salvaguardia della tradizione e dell’ambiente ma anche come creatore di innovazione. Allo Spazio Logotel la mostra “Posthuman- When…

Read More

FUORISALONE 2017: #INVERSION_ EXTRAREAL as MAIN TREND

Direzione –> Brera Design District Nel Brera Design District 2017 si  uniscono la sperimentazione di materiali e la ricerca della funzionalità alla gamification, alla sostenibilità, al riciclo e all’interaction design, ma soprattutto si è colta l’occasione per unire l’arte del design…

Read More

FUORISALONE 2017: #INVERSION_ TRANS as MAIN TREND

Direzione –> Via Tortona.  Arredi minimali, innovazioni tecnologiche, ottimizzazione degli spazi per culture che incrociano presente, futuro e passato. Identità tentative, concetti di prodotto fusionali, ruoli e generi felicemente confusi : #Fuorisalone 2017 in Via Tortona calca anzitutto  il trend #trans (vedi babatrendmonitor/DOWNLOAD)….

Read More

#MILAN DESIGN WEEK IS BACK

MILAN DESIGN WEEK IS BACK, and of course we won’t miss to catch new ideas through the exhibition spaces of #FUORISALONE 2017. baba’s trend watchers are already crossing Milan to observe the forward-looking signals, the new concepts and the upcoming ideas  of the #Home industry as well as the…

Read More

BACKWARD: The “new” way to do shopping

Online shopping is convenient for those who work or who are traveling but there are also many reasons to prefer shopping at local stores: the experience and the discovery. NearSt is a startup that believes “finding and buying something from a…

Read More