december 3, 2014, h 17:00
c/o baba, Corso Magenta 31, Milan
TREND MONITOR® & TOLUNA WEB PANEL:
TREND MONITOR® – TRACK THE FUTURE
BABA’S INTERNATIONAL TRENDSPOTTING
POWERED BY AN EXTENSIVE FIELD SURVEY
ON 12 COUNTRIES E 9 MARKETS
TREND Monitor® is a tool developed by baba – Institute of market research specialized in strategic and communicational marketing – for the monitoring of international trends in 12 countries and 9 markets
Toluna is a leading operator in the field of data collection due to the largest community of consumers in the world. +6M of panelist around the world and 230.000 in Italy!
BABA e TOLUNA have launched a joint partnership to increase the predictive power of Trend Monitor® implementing the analysis and detection of trends with 500 interviews from a representative sample of 15-65 yo for each of the 12 countries monitored by baba
3 topics:
1. 2014-2015 MAPPING UPDATE
2. THE NEW QUALI-QUANTITATIVE MONITORING TOOL
3. MAIN FINDINGS FROM 4 COUNTRIES (ITA, USA, CN, BR)
TREND MONITOR® 