Brands between heritage and innovation- July 14th, Modena- Congress 2016 of UISI (Unione imprese storiche Italia)

How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba-Scenari di mercato President- University of Siena Professor) will lead the discussion on this subject.

We look forward to seeing you on July 14th!


For more information on how to register: Click here or write to







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