We live in a society where gender differences are no longer so marked. Starting now from very tender ages: John Lewis department store (UK) has just launched a gender neutral production dedicated to kids. A trend talking about an idea of sex neutrality that drives another way to think body, love, and socialization under the umbrella of digital world. Giulia Ceriani (baba CEO) has dealt with this topic on D_Repubblica pages. Here the link to her comments.