Choosing to combat the quarantine kitchen fatigue, the American food delivery app Postmates
launched the ‘Don’t Cook Cookbook’. The ironic take on conventional recipe books acts as a teaser
for the food delivery service. Every recipe includes an ingredients list, fun directions and most
importantly, a QR code that redirects customers to respective dining categories on the app.

In line with our scenario ‘Conversion’, always taken from baba’s unique TrendMonitor tool, this hardback cookbook is a fun way to re-engage with tired consumers.
Head to our YouTube channel and discover baba’s TrendMonitor 2021-22 presentation

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