TREND MONITOR®

Category: baba


HOW #SURFACE MATTERS

On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…

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Parity talks

Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…

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Smart textiles

This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…

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Marketing and self-fulfilling prophecies

The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.

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”A factory in Japan will be the first fully robot-run farm, with a team of automated systems handling every step of the farming process, from watering seeds to harvesting crops. The only part of the process requiring human imput is…

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MARKETING E SICUREZZA

Apple vs FBI: nello scontro sono in gioco libertà civili, libertà individuali, privacy, sicurezza nazionale. Uno scontro che oppone nettamente il pubblico e il privato, con esiti imprevedibili sul cittadino.Tim Cook ha fatto una scelta marketing oriented, siamo tutti d’accordo?…

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Unioni Civili

Ricomincia oggi la discussione al Senato sul ddl Cirinnà dopo la sospensione di mercoledì scorso. I Millennials sono il segmento più interessato: non solo perché sono la categoria maggiormente coinvolta dalla legge, ma perché raccontano come sta cambiando l’Italia. Se…

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