Google is twenty years old: how our life and the future are changing as a result

Take part to the new book presentation: “Nella rete di Google”. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, and listen to the Giulia Ceriani contribution, baba CEO, together with Isabella Pezzini, Vincenza Del Marco, Giovanni Boccia Artieri, Ruggero Eugeni, Federico Gennari Santori

Friday Nov. 17th 6.30 pm at Book City Milan, Museo della Scienza Tinkering Lab, Via San Vittore 21

Fashion for people, not for boys or girls

We live in a society where gender differences are no longer so marked.  Starting now from very tender ages:  John Lewis department store (UK) has just launched  a gender neutral production dedicated to kids. A trend talking about an idea of sex neutrality that drives another way to think body, love, and socialization under the umbrella of digital world. Giulia Ceriani (baba CEO) has dealt with this topic on D_Repubblica pages. Here the link to her comments.

Are we ready for Robotic couture?

Maybe we are about to find out the answer to this question. On September 21st, Anouk Wipprecht will be at “Meet the Media Guru” and we will be there too to hear about her experience. Her work mix Fashion with IoT and wearable technology. A new way to think about fashion is coming, and we are seriously considering its implications. Can clothes be a support in people’s daily life supplying, for example, handicaps and physical problems? Fashion is no longer only an esthetical fact.


#inversion by Zygmunt Bauman

After the age of utopias of tomorrow and the one that denies any utopia, today we live the era of the utopia of the past. This is the main theory in “Retrotopia” the latest book by Zygmunt Bauman (in bookstores since September 7th, Italian edition by Laterza).

Click here to know more about this book


Not such an easy-going attitude to be adopted, apparently. Tech dominance does not hold the grip, and we are all compliant with that mood. Have a look to a few and not even unexpected cues about what our suitcases full of tech gadgets consist of. No inversion on going on tech addiction.

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#INVERSION: urgent change!

Extinction coat. The number of animals that surrounds us has been halved in one hundred years, from 1900 to 2015.

This depopulation has strong consequences on the planet: the “biological annihilation” represents a frightening assault on the foundations of human civilisation, according to the study just published on the journal “Proceedings of the National Academy of Sciences”.

Researchers say that the prospects don’t look good: “All signs point to ever more powerful assaults on biodiversity in the next two decades, painting a dismal picture of the future of life, including human life.”

Trend Monitor®’s workshops at World Allergen & Smart Food Expo

The food market is moving as fast as the other market categories, and we see a strong #INVERSION from pleasure food towards smart and functional nutrition.

Finished products, raw materials, applied technology, services for allergies and food intolerances, this sector has seen a huge raise in the last twelve months. Particularly for dietary supplements, there is a record increase of+ 6,7 %.

The World Allergen & Smart Food Expo will be runthe November 25, 26, 27th 2017 at Fiera di Padova: baba is partner of this event and Giulia Ceriani, CEO of baba, will conduct the workshop’s program regarding emerging trends in alimentary styles and smart food.

Do you want to know more about the event?

Let’s check out the website here at


Are equally opportunities Olympic Games next to come on running track of politically correctness? Beyond featuring 15 new events from Rio 2016, the 2020 Summer Games in Tokyo will encompass a surprising mix-genders relays in a wide variety of disciplines (i.e.: archery, fencing, table tennis,), including well-established and most reputed Olympics sports (i.e.: athletics and swimming).

Hence, women’s participation to Games is expected to stand at 49%.


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The party first secretary He Junke recently announced the so-called “Medium and Long-term Development Plan for Youth, 2016-2025”, claiming that “The League will guide young people in the quest for the soul mate”.

Since lifestyle has radically changed over the recent years and looking for a satisfying job definitely stands out as the priority, socializing, meet the ideal partner and start a family have become more and more difficult for the youngsters.

As a result 200 million of singles were counted all over the country in 2015.

Might the slow downing Chinese economy be recovered without a serious U-turn on birth-rate policies?

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Milano has just hosted Hermès and 11artisans of the renowned french Maison for “Behind the scenes”, an exhibition where the Hermès artisans have shown how they realize their masterpieces thanks to top quality materials and their manual work. The emphasis of the importance of high-end craft and an elegant gesture of resistance towards digital stream.

Still #INVERSION: as the opportunity to regain control, as a passionated reevaluation of uniqueness..


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