Georges Amar, engineer and professor of design and innovation at the Ecole de Mines ParisTech, former director of research and development of the Parisian public transport company Rapt, and author of the book Homo Mobilis, came to speak about the future of mobility at the Leonardo da Vinci National Museum of Science and Technology in Milan as a part of the #MeettheMediaGuru lecture series. He claimed that we are now leaving the era of “fixed life” and entering the era of “mobile life”, calling it a major paradigm shift and a revolution of space and time. “Mobility is becoming a way of life” he said.
#Meet #babatrendmonitor #mobility #future
On Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20!
The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm.
Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central Europe, Greece), Maria Mazzone (CPG e Retail Lead di ACIN Milano).
For info and registration (mandatory):baba@babaconsulting.com
We will introduce the main findings from our international trendwatching (12 countries worldwide monitored, 9 market categories), in order to help your brand to face up #DARK! times.
Stay tuned and be ready to face the #DARK!
#DARK #forecast #TrendMonitor #babaTrendMonitor #babaConsulting #trendresearch #anticipation #innovation #future #GiuliaCeriani #Milanoevents
We live in #DARK times.
A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it.
Our tool to divine is not a crystal ball, but an advised market research approach aimed to prevent and orientate.
Anticipation is a key lever for future proof brand’s achievements.
baba is going to discuss these issues, and the main consequences of future orientations, in the Trend Monitor® 2019-2020 Forecast report.
Power, indulgence, exception and mechanized are just some of the keywords of the next year’s trends, that will drive the market and our research job consequently.
Stay tuned and prepare to face the #DARK!
What have in common Spiderman, an alien and Mickey Mouse?
Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point!
On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on Transmedia brand fiction, analyzing and explaining how a brand’s multi-channel communication can be strongly built on narrative junctions: their clever connection through different shapes and media could certainly help to reach awareness, longevity and intensity, and moreover can be observed and studied to strategically anticipate the subsequent brand’s moves.
As you have already understand the speech will be supported by examples taken from the 2017-18 TIM adv campaigns, with a semiotic and expert eye on them.
The talk takes its place within the workshop “Transmedia Branding. Narrazione, esperienza, engagement” by DISPOC, Siena Univerisity.
The appointment is settled at Siena University, Dipartimento di Scienze Sociali, Politiche, Cognitive – via Roma 56.
See you on Thursday, Nov. 22nd, 11.30 a.m!
Meanwhile… let’s have Just Some Motion!
#FLOAT
After the most recent midterm election in the United States, President Trump and the Republican Party’s leverage over the US is being threatened by the Democrats. One of the most noteable occurences of this election however, was the voter turnout. The increasing polarization of the political parties has resulted in chaos, which has been the source of energy that has channeled through to voters. As a result, the year 2018 is up to 114 million voter participants compared to only 83 million in 2014. This phenomena strongly correlates to our upcoming trend #FLOAT, as leveraging obstacles turn into diverging shoves.
The two parties have been polarized on a multiplicity of issues since the previous presidential election and the proposed solutions to these factors have only increased unhibited feedback. The controversy of the Republican vs. Democratic debates will continue to unravel towards the next presidential election in 2020. Even on a global scale the discrepancy of beliefs and values in political systems are prevalent. There has been political unrest in many European and Middle Eastern countries, and it seems as if the entropic nature for the political zeitgeist of this era will not decrease in the near future.
#BABATRENDMONITOR #trendresearch #FLOAT
https://www.dailykos.com/stories/2018/2/16/1742089/-Forecasting-the-Midterm-Elections-in-the-West