VIRTUALITY trend (see our #THENOWAGE 2018-18 Forecast) is impressively rising to feed the empowerment expectations of the “Unlimited” target.

Virtual Reality has been conventionally thought to be used in the market of video games; but it is now going into the territory. Fortune Magazine showcases its virtual realities limitless possibilities for implementation and reports that consumers are all for it – in fact – they’re eating it up.

Virtual Reality As A Trend

The Virtual Reality trend is one that we at Baba are watching closely closely for the 2018-2019 year. With its widespread integration into myriads of different markets, it is a crucial concept for businesses to consider in their new investments for advertising. As well as in social media scenes where consumers are using the technology to post their respective platforms. From an advertising standpoint, virtual reality is an investment that should be quickly considered.



On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive with social personas.

If you want to know more click here for the sum up or head to

SAVE THE DATE – Feb. 8th 5 pm c/o ACIN, Piazza Gae Aulenti 8, Milan

Register to attend the baba  Trend Monitor®2018-2019 annual forecast presentation, on Feb. 8th, 5 pm at ACCENTURE CUSTOMER INNOVATION CENTER in Milan.
Giulia Ceriani (baba CEO)  will introduce the brand new #NOW AGE stimulating insights.    Alessandro Diana (Accenture Interactive lead Italia, Centro Europa, Grecia) and Elena Aniello (Accenture marketing lead Italia) will be our challenging discussants.
On this occasion you will pick up stimulating insights and get the better ideas  to provide your brand with actionable information for your specific Industry and markets through:
Category and product trends scenarios
* Communication benchmarking and situational assessment of your competition
Innovation workshops.



Google is twenty years old: how our life and the future are changing as a result

Take part to the new book presentation: “Nella rete di Google”. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, and listen to the Giulia Ceriani contribution, baba CEO, together with Isabella Pezzini, Vincenza Del Marco, Giovanni Boccia Artieri, Ruggero Eugeni, Federico Gennari Santori

Friday Nov. 17th 6.30 pm at Book City Milan, Museo della Scienza Tinkering Lab, Via San Vittore 21

Fashion for people, not for boys or girls

We live in a society where gender differences are no longer so marked.  Starting now from very tender ages:  John Lewis department store (UK) has just launched  a gender neutral production dedicated to kids. A trend talking about an idea of sex neutrality that drives another way to think body, love, and socialization under the umbrella of digital world. Giulia Ceriani (baba CEO) has dealt with this topic on D_Repubblica pages. Here the link to her comments.

Are we ready for Robotic couture?

Maybe we are about to find out the answer to this question. On September 21st, Anouk Wipprecht will be at “Meet the Media Guru” and we will be there too to hear about her experience. Her work mix Fashion with IoT and wearable technology. A new way to think about fashion is coming, and we are seriously considering its implications. Can clothes be a support in people’s daily life supplying, for example, handicaps and physical problems? Fashion is no longer only an esthetical fact.


#inversion by Zygmunt Bauman

After the age of utopias of tomorrow and the one that denies any utopia, today we live the era of the utopia of the past. This is the main theory in “Retrotopia” the latest book by Zygmunt Bauman (in bookstores since September 7th, Italian edition by Laterza).

Click here to know more about this book


Not such an easy-going attitude to be adopted, apparently. Tech dominance does not hold the grip, and we are all compliant with that mood. Have a look to a few and not even unexpected cues about what our suitcases full of tech gadgets consist of. No inversion on going on tech addiction.

See more at:



#INVERSION: urgent change!

Extinction coat. The number of animals that surrounds us has been halved in one hundred years, from 1900 to 2015.

This depopulation has strong consequences on the planet: the “biological annihilation” represents a frightening assault on the foundations of human civilisation, according to the study just published on the journal “Proceedings of the National Academy of Sciences”.

Researchers say that the prospects don’t look good: “All signs point to ever more powerful assaults on biodiversity in the next two decades, painting a dismal picture of the future of life, including human life.”

Trend Monitor®’s workshops at World Allergen & Smart Food Expo

The food market is moving as fast as the other market categories, and we see a strong #INVERSION from pleasure food towards smart and functional nutrition.

Finished products, raw materials, applied technology, services for allergies and food intolerances, this sector has seen a huge raise in the last twelve months. Particularly for dietary supplements, there is a record increase of+ 6,7 %.

The World Allergen & Smart Food Expo will be runthe November 25, 26, 27th 2017 at Fiera di Padova: baba is partner of this event and Giulia Ceriani, CEO of baba, will conduct the workshop’s program regarding emerging trends in alimentary styles and smart food.

Do you want to know more about the event?

Let’s check out the website here at