Adidas environmental commitment

The Adidas xParley shoe is made of a thread coming from a company called Parley for the Oceans, spun from plastic waste and old fishing nets retrieved from the coast of Africa. Will such a commitment work in the long term? Is the sustainability leverage still an argument upon reluctant consumers?

http://www.wired.com/2016/06/adidas-newest-shoe-made-recycled-ocean-plastic/

<span>%d</span> bloggers like this: