Sustainability has no univocal meaning: we would like to suggest to read disrupting  stereotypes. So, as far as high fashion is constantly trying to propose the unexpected-designers are more and more socially involved, let just think about Gucci Cruise’s collection, reflecting on abortion and women’s freedom. This year’s Paris Couture Week is a great source of examples. Sustainability becomes the possibility to give women more space, by Maria Grazia Chiuri, Dior’s creative director, that reflects on the concept of dress as primary architectural space occupied by our body and closes her fashion show with a model wearing a dollhouse dress.

But also, sustainability as change: more than half of the models who walked the runway for Valentino were not white colored, making it one of the most diverse shows and proving the steps that  some brands are doing towards a better inclusivity. Furthermore, sustainability as unconventionality: in “Hypnosis”, Iris van Herpen uses unusual materials and technology to create kinetic works of art that vibrate and sparkle.

Under this perspective, the endpoint is the denial of fashion in the name of sustainability: Laura Kraup Frandsen refused to present a collection at her graduate show at Royal College of Art as a protest against overconsumption, claiming that “there is no fashion on a dead planet”.