Raising the bar is both a matter of pushing our thoughts beyond what is banal and stereotypical and imagining future scenarios that may radically impact our lives. Trying to reflect on profound questions and find creative answers that overcome what is taken for granted, may stimulate human intelligence. This is the purpose of Ermenegildo Zegna, whose last campaign encourages people to rethink the idea of masculinity and reflect on the true sense of mankind. Dreaming about life on a new planet is a way to keep flying high too: a dream made more concrete by Warith Zaki, a Malaysian designer, who proposed a sustainable way to allow life on Mars, by using local bamboo to construct buildings. After reading about these innovative examples, do you feel more inspired to leave a mark and anticipate the latest market trends?

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