For MilanFW the Gucci’s creative director Alessandro Michele has contacted the guests of his catwalk in a totally unusual way: through a vocal message on Whastapp. An idea so simple to seem almost banal, but actually nobody had ever thought of. Even if we send dozens of Whatsapps everyday. Michele has surely succeeded in amazing who has received the message.

He has succeeded in being 100% sustainable too. What can be the impact of a vocal on Whatsapp compared to the print of an invitation for every single guest?

Should  be simplicity, sustainability and fashionability the winning combination?