The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in UK. On the italian media what comes out is mostly the gossip about Jay Z, and how the style of the video is going to influence next fashion design. In the UK it is all about how the album manages to describe the struggles of a contemporary black woman in a new and unusual way. We wonder if it has somehow to do with the state of the italian media and their refusal to take women seriously, or with the english media and the new fashion of feminism in communication.