TREND MONITOR®

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HOW #SURFACE MATTERS

On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…

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Parity talks

Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…

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Smart textiles

This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…

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Marketing and self-fulfilling prophecies

The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.

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Baba @Perspectives de la Sémiotique

Baba at “Perspectives de la Sémiotique: Histoire, Mémoire, Nouvel Espace Public” in Paris. GC talks about transformation and anticipation signals. Amazing food for thought. Click to access programme-colloque-designis16.pdf

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Trend Monitor® on Youtube

Have you missed our annual Trend Monitor® presentation? That’s not the end of the world, as everything is recorded and uploaded on our Youtube channel. Just skip the first 15 minutes (preparation time) and have an overview on the future!…

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About #SURFACE

Are you looking forward for the next baba’s TREND MONITOR Forecast Presentation? Do you already know that the umbrella topic will be #SURFACE? Surely, you are wondering what do we mean, and as we know you can’t wait to find…

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First world’s 3D culinary lab opens in LA

We have been talking for the last decade about 3d printing, and since NASA has started experimenting 3d-printing food in 2013 our interest shifted also in that direction. It feels unbelievable, compared to first, pioneering experiments, but future is now…

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DONNE & TENDENZE: SCENARI TURBOLENTI

Per il Forecast 2015-2016: #TURBULENCE, prodotto da Trend Monitor, il tool messo a punto da baba per il monitoraggio strategico della tendenza sul piano internazionale, abbiamo intervistato più di 3000 donne provenienti da 12 paesi. Lo abbiamo fatto per capire…

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