Inspired by the peaceful flow of time, The Moment of Truth is the concept that Thai design studio Cotto will present at the Temporary Museum for New Design during the Salone Internazionale del Mobile in Milan. An essential space, meditative and silent, in which the use of innovative material points a way to balance between soul, body and technology.
From symbol of a society based on community and transparency, to mirror of the web-utopia that’s increasingly radicalizing potentiality and critical issues: the recent Bitcoin devaluation of 38% and the collapse of the giant MtGox showed once again the contradictions and the precarious balance of an unstoppable digital progress.
The rush of No Noise! as abrupt interruption of contemporary overload becomes mature in the symbolic and silent participation of Unicef Tap Project: for every minute you do not tap your smartphone, an app allows you to donate a day of water to children in need. The self-referential digital detox trend turns into a new awareness of essential hierarchies.