december 3, 2014, h 17:00
c/o baba, Corso Magenta 31, Milan
TREND MONITOR® & TOLUNA WEB PANEL:
TREND MONITOR® – TRACK THE FUTURE
BABA’S INTERNATIONAL TRENDSPOTTING
POWERED BY AN EXTENSIVE FIELD SURVEY
ON 12 COUNTRIES E 9 MARKETS
TREND Monitor® is a tool developed by baba – Institute of market research specialized in strategic and communicational marketing – for the monitoring of international trends in 12 countries and 9 markets
Toluna is a leading operator in the field of data collection due to the largest community of consumers in the world. +6M of panelist around the world and 230.000 in Italy!
BABA e TOLUNA have launched a joint partnership to increase the predictive power of Trend Monitor® implementing the analysis and detection of trends with 500 interviews from a representative sample of 15-65 yo for each of the 12 countries monitored by baba
1. 2014-2015 MAPPING UPDATE
2. THE NEW QUALI-QUANTITATIVE MONITORING TOOL
3. MAIN FINDINGS FROM 4 COUNTRIES (ITA, USA, CN, BR)
The “phenomenon” had already been spotted last year but during the very recent final tasting to Slow Wine 2015 a new generation of Montepulciano D’Abruzzo is emerged.
Innovative styles, with great fruitiness and smoothness, but also character and personality, produced without the use of wood in winemaking, which absolutely didn’t appear until a few years ago in the tasting sessions.
Vinification processes that take place by spontaneous fermentation in cement tanks (without temperature control, because the cement never suffers large changes in temperature), or stainless steel.
Prepare your taste!
Inspired by the peaceful flow of time, The Moment of Truth is the concept that Thai design studio Cotto will present at the Temporary Museum for New Design during the Salone Internazionale del Mobile in Milan. An essential space, meditative and silent, in which the use of innovative material points a way to balance between soul, body and technology.
From symbol of a society based on community and transparency, to mirror of the web-utopia that’s increasingly radicalizing potentiality and critical issues: the recent Bitcoin devaluation of 38% and the collapse of the giant MtGox showed once again the contradictions and the precarious balance of an unstoppable digital progress.
The rush of No Noise! as abrupt interruption of contemporary overload becomes mature in the symbolic and silent participation of Unicef Tap Project: for every minute you do not tap your smartphone, an app allows you to donate a day of water to children in need. The self-referential digital detox trend turns into a new awareness of essential hierarchies.