TREND MONITOR®

TREND MONITOR® – OUR TOOLS

TREND MONITOR® is the tool baba has develop for the strategic monitoring of trends on an international level, operating in 12 countries and 9 market categories.

From the implementation of TREND Monitor® together with the tailored extensive survey based on Toluna panel, different report formats are develop, allowing the customers to acquire the survey information according to the individual needs.

Main Report 

The Main Report presents the annual scenario with the mapping of trends and their weight within the 12 reference countries:

  • Trends identification and mapping (12 countries, 9 market categories), supported by several examples and international cases, besides the main findings of the extensive survey;
  • Online access to file on Trend Monitor® website (via login with USER ID and dedicated PW) with audio and video contents to support the user in his activity;
  • Browsing through the Toluna Analytics tool, to perform autonomously additional intersections and in-depth analysis of data according to specific needs;

The main report has a price of €30000.

 Mini Report

The Mini Report is module-based and offers an interpretative analysis specifically and exclusively focused on the geographic areas of interest.
In order to complement the interpretative analysis, the customer is provided with the main findings of the extensive survey for each of the considered countries.
The choice of the different countries (which ones and how many) is possible only within the 12 countries currently monitored by baba.

The mini report has a price of €18000.

Tailored Report

Tailored analysis based on the client’s needs, the marketing and communication objectives, the target specifications, the categories of interest.
The contribution provided by the desk analysis – from the scouting of the emergent phenomena to the concept identification – is summed with the findings of the extensive survey collected in relation to the issue taken into consideration.
The survey base is implemented (by brand, countries, focalizations).
It is possible to integrate additional field activities through an offline or online ethnographic and/or extensive approach.

For information about the tailored report send us an email at baba@babaconsulting.com

TREND MONITOR® – TRACK THE FUTURE

december 3, 2014, h 17:00
c/o baba, Corso Magenta 31, Milan

TREND MONITOR® & TOLUNA WEB PANEL:
TREND MONITOR® – TRACK THE FUTURE

BABA’S INTERNATIONAL TRENDSPOTTING
POWERED BY AN EXTENSIVE FIELD SURVEY
ON 12 COUNTRIES E 9 MARKETS

TREND Monitor® is a tool developed by baba – Institute of market research specialized in strategic and communicational marketing – for the monitoring of international trends in 12 countries and 9 markets

Toluna is a leading operator in the field of data collection due to the largest community of consumers in the world. +6M of panelist around the world and 230.000 in Italy!

BABA e TOLUNA have launched a joint partnership to increase the predictive power of Trend Monitor® implementing the analysis and detection of trends with 500 interviews from a representative sample of 15-65 yo for each of the 12 countries monitored by baba

3 topics:
1. 2014-2015 MAPPING UPDATE
2. THE NEW QUALI-QUANTITATIVE MONITORING TOOL
3. MAIN FINDINGS FROM 4 COUNTRIES (ITA, USA, CN, BR)

CLICK HERE TO REGISTER FOR THE EVENT

TREND MONITOR® Newsletter #2: Fashion trends

 

baba is glad to announce the second issue of TREND MONITOR® Newsletter.

The market category highlighted in this month’s issue is “Fashion”.

Click the cover hereunder for our trendspotting and go through images hosting links to special contents.

Enjoy!

Copertina moda

TREND MONITOR® Newsletter #1: Retail trends

We are glad to announce the first issue of TREND MONITOR® Newsletter.

Each issue will be dedicated to an update of our international  trend monitoring (I, F,D,UK, E, US, J, BRIC, Tr),  and it will be  time to time focused on a category (retail, food, beverage, technology,media, house, toiletries&health, fashion& accessories, mobility), a theme or a target.

Click the cover hereunder for our special focus on retail. Images host links to special contents.

Enjoy!

copertinasmaller

A new generation of wine is rising

The “phenomenon” had already been spotted last year but during the very recent final tasting to Slow Wine 2015 a new generation of Montepulciano D’Abruzzo is emerged.

Innovative styles, with great fruitiness and smoothness, but also character and personality, produced without the use of wood in winemaking, which absolutely didn’t appear until a few years ago in the tasting sessions.

Vinification processes that take place by spontaneous fermentation in cement tanks (without temperature control, because the cement never suffers large changes in temperature), or stainless steel.

Prepare your taste!

Orange is now too cool, sheriff says

Che l’arancio fosse il nuovo nero lo sapevamo già. Ma che addirittura fosse troppo cool… beh, non può che rallegrarci.

Così pare, almeno stando alla decisione dello sceriffo William Federspiel, della prigione di Saginaw County; entro l’anno infatti le divise dei detenuti verranno sostituite con uno striato bianco e nero, molto classico e decisamente più mesto. Perché “It’s not cool to be an inmate of the Saginaw County Jail”.

 

Le due facce dei BIG DATA

Strumenti cruciali per interpretare tendenze estremamente complesse e rilevanti ma anche potenziali trappole e fonte di inaffidabilità, quando vengono presi senza contesto, senza tecniche di analisi, configurati esclusivamente in conformità ai modelli di business.

Uno studio della rivista Science aveva già evidenziato questo problema, valutando l’efficienza del GFT, il Google Flu Trend.

Concordiamo con Ryan Kennedy dell’Università di Houston, uno tra gli autori dello studio, quando afferma: “La nostra analisi dimostra che i risultati migliori si ottengono combinando informazioni e tecniche, i big data con le metodologie più tradizionali”.

Alcuni tra i nostri ultimi lavori netnografici ci hanno restituito proprio questa dimensione: l’importanza di calibrare e costruire volta per volta un metodo di analisi dedicato al prodotto o allo scenario di riferimento, studiando i contesti e approfondendone le dinamiche.

NO NOISE! in Moments of Truth by Cotto

Inspired by the peaceful flow of time, The Moment of Truth is the concept that Thai design studio Cotto will present at the Temporary Museum for New Design during the Salone Internazionale del Mobile in Milan. An essential space, meditative and silent, in which the use of innovative material points a way to balance between soul, body and technology.

COTTO 2

The virtual currency back to real world

From symbol of a society based on community and transparency, to mirror of the web-utopia that’s increasingly radicalizing potentiality and critical issues: the recent Bitcoin devaluation of 38% and the collapse of the giant MtGox showed once again the contradictions and the precarious balance of an unstoppable digital progress.

Bit Coin 2

Unicef Tap Project, participatory evolution of the digital detox trend

The rush of No Noise! as abrupt interruption of contemporary overload becomes mature in the symbolic and silent participation of Unicef Tap Project: for every minute you do not tap your smartphone, an app allows you to donate a day of water to children in need. The self-referential digital detox trend turns into a new awareness of essential hierarchies.

Unicef Tap 2