TREND LAB SAFARI: digital tools are the key.
Visual ethnography research with wearable tech: a precious option to directly collect consumer visions, to explore styles of consumer perception, to analyze marketplace relationships.
February 25th 2015, 5PM
c/o baba, Corso Magenta 31, Milano
TREND MONITOR® – Track the future!
FORECAST 2015-2016: #TURBULENCE
is the new semantic field of the 2015/2016 trends we are going to introduce in the fourteenth edition of our annual Forecast: continuous observation, crosscategory analysis of the global markets and anticipation scenarios.
12 countries monitored (Italy, France, UK, Germany, Spain, Turkey, Brasil, USA, Japan, India, China, Russia) and 6000 web interviews on a representative sample , 9 industries tracked (food, beverage, mobility, body, fashion, retail, hi-tech, communications, home)
1.turning points in the evolutionary context and mapping of international macro trends
2.crucial issues underlying the main trends, and definition of advanced targets
4.country sum up
Starting from this edition of the Forecast, in partnership with the web-international panel Toluna, Trend Monitor® supports the scenario analysis with an extensive quantitative survey, with an output in three different formats (main, mini, ad hoc); a direct access to Toluna Analytics is included, with research focuses to ensure a customized approach.
To know more about baba please visit our web site www.babaconsulting.com
25 febbraio 2015, h 17:00
c/o baba, Corso Magenta 31, Milano
TREND MONITOR®– Track the future!
PRESENTAZIONE FORECAST 2015-2016: #TURBULENCE
è il nuovo campo semantico delle tendenze 2015/2016 in presentazione nella quattordicesima edizione del nostro Forecast annuale con osservazione continuativa, analisi crosscategory del mercato globale e scenari di anticipazione;
12 paesi monitorati (IT, F,UK,D,E, Tr, Br,US,J, Ind, Cn, Ru) e 6000 web interviews a un campione rappresentativo di ogni paese, 9 industries (food, beverage, mobility, body, fashion, retail, hi-tech, comunicazione, home)
1.turning points del contesto evolutivo e mappatura delle macrotendenze internazionali
2.issues cruciali sottese ai main trends, e definizione dei target avanzati
3.highlights per categoria
4.sum up per paese
A partire da questa edizione del Forecast, in partnership con il web-panel internazionale Toluna, Trend Monitor® integra e supporta l’analisi di scenario con una vasta verifica quantitativa, per un output in tre diversi formati (main, mini, ad hoc) che includono per i clienti la fruibilità direttamente online dei Toluna Analytics, con evidenze di ricerca a garanzia della lettura anche singolare dei risultati
DI seguito il link per la registrazione all’evento:
Per saperne di più su baba visita il nostro sito www.babaconsulting.com
TREND MONITOR® is the tool baba has develop for the strategic monitoring of trends on an international level, operating in 12 countries and 9 market categories.
From the implementation of TREND Monitor® together with the tailored extensive survey based on Toluna panel, different report formats are develop, allowing the customers to acquire the survey information according to the individual needs.
The Main Report presents the annual scenario with the mapping of trends and their weight within the 12 reference countries:
The main report has a price of €30000.
The Mini Report is module-based and offers an interpretative analysis specifically and exclusively focused on the geographic areas of interest.
In order to complement the interpretative analysis, the customer is provided with the main findings of the extensive survey for each of the considered countries.
The choice of the different countries (which ones and how many) is possible only within the 12 countries currently monitored by baba.
The mini report has a price of €18000.
Tailored analysis based on the client’s needs, the marketing and communication objectives, the target specifications, the categories of interest.
The contribution provided by the desk analysis – from the scouting of the emergent phenomena to the concept identification – is summed with the findings of the extensive survey collected in relation to the issue taken into consideration.
The survey base is implemented (by brand, countries, focalizations).
It is possible to integrate additional field activities through an offline or online ethnographic and/or extensive approach.
For information about the tailored report send us an email at email@example.com
december 3, 2014, h 17:00
c/o baba, Corso Magenta 31, Milan
TREND MONITOR® & TOLUNA WEB PANEL:
TREND MONITOR® – TRACK THE FUTURE
BABA’S INTERNATIONAL TRENDSPOTTING
POWERED BY AN EXTENSIVE FIELD SURVEY
ON 12 COUNTRIES E 9 MARKETS
TREND Monitor® is a tool developed by baba – Institute of market research specialized in strategic and communicational marketing – for the monitoring of international trends in 12 countries and 9 markets
Toluna is a leading operator in the field of data collection due to the largest community of consumers in the world. +6M of panelist around the world and 230.000 in Italy!
BABA e TOLUNA have launched a joint partnership to increase the predictive power of Trend Monitor® implementing the analysis and detection of trends with 500 interviews from a representative sample of 15-65 yo for each of the 12 countries monitored by baba
1. 2014-2015 MAPPING UPDATE
2. THE NEW QUALI-QUANTITATIVE MONITORING TOOL
3. MAIN FINDINGS FROM 4 COUNTRIES (ITA, USA, CN, BR)