Category: evidenza
PHYSICAL? #TO PROVOKE: AN #ENDGAME SCENARIO
As physical contact is still forbidden, new creative ways of interacting with consumers are being created. One example? Ocean Outdoor’s touchless advertising. The media company has developed a mid-air haptic technology, functioning with a virtual technology that doesn’t involve any…
Read MoreRESISTANCE AT WORK
Smart working is obviously conquering the work scene, but not every job can continue seamlessly its workflow, troubled by #socialdistancing. Or not? #AllRise, #CBS series, is producing an episode complying with #quarantine-imposed restraints: it will be set during pandemic and…
Read MoreCREATIVITY RESET
#Pandemic prevention is about rules and we know that talking to people’s wisdom is rarely enough: laws and authorities strict directions may not overcome the #irrationality that the present moment (or, simply, human nature) can trigger. #SeineKongruangkit e #MatithornPrachuabmohChaimoungkalo’sproject, suggesting…
Read MoreARE WE READY FOR QUANTIC ANSWERS?
Quantum computers could be a reality soon, as #Google’s #Sycamore demonstrated. Quantum mechanics is the base of physics and its the field that discover what happens as well in situations of really small scale, the reign of #uncertainty and surely…
Read MoreCoronavirus: fears and solutions
Coronavirus is spreading and this emergency is a trigger for human intelligence to activate new resources. Both charity and ingenuity occur, side by side with irrationality, too, as it is predictable within severe situation as this is. Maybe Max Siedentopf…
Read MoreIS SIMPLICITY THE REAL CREATIVITY?
For MilanFW the Gucci’s creative director Alessandro Michele has contacted the guests of his catwalk in a totally unusual way: through a vocal message on Whastapp. An idea so simple to seem almost banal, but actually nobody had ever thought…
Read MoreTREND MONITOR® FORECAST 2020-21 PRESENTATION
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning us. Do we want to be inside or out? #Trend Monitor® yearly Forecast is the special…
Read MoreThe hologram: a mutation paradigm?
Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the XVIII International Congress of the Asociación Española de Semiótica: “The Other, the Same. Figures and Discourses of Alterity” is the congress’ subject (LINK). The…
Read MoreFLY HIGH!
Launching our Fly High! campaign, we would like to encourage to disrupt the rules of the game and think outside the box. Questioning traditional business’ approaches, changing perspective, applying your imagination without any limit….Being different from the others, just like…
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