Georges Amar, engineer and professor of design and innovation at the Ecole de Mines ParisTech, former director of research and development of the Parisian public transport company Rapt, and author of the book Homo Mobilis, came to speak about the future…
Read MoreOn Feb. 5th, in Milan, we are going to present the Trend Monitor® Forecast edition 2019-20! The presentation will be @Accenture-ACIN piazza Gae Aulenti 8, Milan, at 5 pm. Speakers: Giulia Ceriani (CEO baba), Alessandro Diana (Accenture Interactive Lead Italy, Central…
Read MoreWe live in #DARK times. A messy turnover that makes difficult to trace a line between risks and challenges, urging us to wonder on what will be next in our society and how to get the best from it. Our tool to divine is not…
Read MoreThis week at baba, we are tracking about how the #Radicalism trend (see our #THENOWAGE2018-2019 Trend Monitor Forecast) is creating a new way for us to enjoy our favorite foods without destroying the environment. This trend is all about extreme…
Read MoreWe at baba are closely watching the #Fading trend (see our #THENOWAGE 2018-2019 Trend Monitor Forecast) especially in its relation to the cosmetics industry. This trend deals with the elimination of hard frontiers between market categories (food vs beverage, mobility…
Read MoreThis year is all about being in the here and now, everything needs to happen immediately, any small inconvenience is seen as disastrous. We at Baba are closely watching the #VIRTUALITY trend as it continues to rise in new markets…
Read MoreJUST PUBLISHED! Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra vita”, where you can read the semiotic contribution of Giulia Ceriani, baba CEO, about “Big data and…
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