Category: market research
A Virtual Future
This virtual reality film and app, done by the New York Times, won the Grand Prix Lions Entertainment award at the Cannes Lions International Festival of Creativity. Media outlets from all over the world praised this film, and its creators for promoting…
Read More3D Printing Future of Construction
In Dubai the first office completely 3d printed in loco: 17 days of layering of cement for a 250 square meters building. Will 3D printing succeed in lowering the costs of construction? http://mediaoffice.ae/en/media-center/news/23/5/2016/3d-printed-office-building.aspx
Read MoreAdidas environmental commitment
The Adidas xParley shoe is made of a thread coming from a company called Parley for the Oceans, spun from plastic waste and old fishing nets retrieved from the coast of Africa. Will such a commitment work in the long…
Read MoreNintendo NX and the changes in videogames’ market
Nintendo released some insight about the next Nintendo NX: it will be a “smart device” that takes in account new forms of game experience emerged with the raise of mobile devices and social platforms. This comes together with the rumors…
Read MoreBeyoncé feminism
The night between 23th an34th of April Beyoncé released her new album, Lemonade, taking everyone by surprise. Now that everyone is talking about it we notice a difference between the ways the album is being reviewed in Italy and in…
Read MoreHOW #SURFACE MATTERS
On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors,…
Read MoreParity talks
Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up…
Read MoreSmart textiles
This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers…
Read MoreMarketing and self-fulfilling prophecies
The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.
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”A factory in Japan will be the first fully robot-run farm, with a team of automated systems handling every step of the farming process, from watering seeds to harvesting crops. The only part of the process requiring human imput is…
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