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INNOVATION SENSE
Speed and technology, but also slowness and artisan wisdom: double binds for a successful innovation plan http://www.babaconsulting.com/files/pdf/pressrelease/innovazione.pdf
Read MoreBABA AT BIENNALE INNOVAZIONE 2015
Kick off tomorrow! Biennale Innovazione 2015 is ready to start. Giulia Ceriani, President of baba, will take part to the event. Find out more about leading innovative trends to face future turbulences in Venice, on July 17th-18th Click to…
Read MoreBABA AT BIENNALE INNOVAZIONE
Megacities and suburban areas between socio-economic development and environmental protection: the future is here. Giulia Ceriani will take part to Biennale Innovazione 2015, July 17th-18th. Find out Innovation Click to access biennaleprogramma.pdf
Read MoreBaba at Biennale Innovazione 2015
From e-mobility to Internet of Things, from smart cities to new longevity. Innovation is the key. Find out with Baba the future leading trends at Biennale Innovazione 2015, July 17th-18th. Click to access biennaleprogramma.pdf
Read MoreTREND LAB SAFARI
TREND LAB SAFARI: digital tools are the key. Visual ethnography research with wearable tech: a precious option to directly collect consumer visions, to explore styles of consumer perception, to analyze marketplace relationships. Click to access Mobile_research_brochure_eng.pdf
Read MoreGastromania: media, foodies and market
What is gastromania? In which way the speeches and our relation with food has changed? Why feeding ourself has become an undeniable symbolic act? How all of this can change the market? On the occasion of EXPO2015, baba hosts a…
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MARKET RESEARCH IN RUSSIA Come approcciare la ricerca di mercato in un paese pieno di contraddizioni come la Russia, nazione perennemente in bilico tra Asia ed Europa, costituita da più di 170 gruppi etnici, dove i media tradizionali sono sempre…
Read MoreDONNE & TENDENZE: SCENARI TURBOLENTI
Per il Forecast 2015-2016: #TURBULENCE, prodotto da Trend Monitor, il tool messo a punto da baba per il monitoraggio strategico della tendenza sul piano internazionale, abbiamo intervistato più di 3000 donne provenienti da 12 paesi. Lo abbiamo fatto per capire…
Read MoreTREND MONITOR® – OUR TOOLS
TREND MONITOR® is the tool baba developed for the strategic monitoring of trends on a international level, operating in 12 countries and nine market categories.
Read MoreTREND MONITOR® – TRACK THE FUTURE
december 3, 2014, h 17:00 c/o baba, Corso Magenta 31, Milan TREND MONITOR® & TOLUNA WEB PANEL: TREND MONITOR® – TRACK THE FUTURE BABA’S INTERNATIONAL TRENDSPOTTING POWERED BY AN EXTENSIVE FIELD SURVEY ON 12 COUNTRIES E 9 MARKETS TREND Monitor®…
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TREND MONITOR® 