HOW #SURFACE MATTERS
On April 13th, on the occasion of Milano Design Week (April 11-17), a meeting around the topic #SURFACE will be held at the headquarters of baba. The discussion will explore the relationship between trends, innovation and new materials: screens, mirrors, filters, stages etc. brand and product innovative concepts for a brand new target segmentation. The discussants will be Giulia Ceriani, baba CEO, and Fabrizio Renzi, Director of Technology and Innovation at IBM Italia.
Only registered participants can attend: if you wish to ask for an invitation please email to baba@babaconsulting.com
Parity talks
Today we celebrate women’s day with a sweet/sour campaign from architectural world. To promote a series of talks about the industry’s gender imbalance at Swiss university ETH Zurich, Herzog & de Meuron authorized the use of their image made up as drag queens. With them, also Semper and Le Corbusier. According to the university’s figures, the architecture profession is still imbalanced, with a 25% of women as professionals and only an 11% of female professors. More figures about Women in Architecture can be found on The Architects’ Journal.
Smart textiles
This year two big exhibitions about the merging of fashion and technology will be held at Museum of Fine Arts, Boston, and Metropolitan Museum of Art, New York. The exhibitions will explore the new patterns of collaboration between scientists, engeneers and designers, and the way they push the boundaries of manufacturing and design, blurring the traditional distinction between the haute couture and prêt-à-porter. We are particularly interested in seeing the selection, because the garment as an interface was a focus of our 2016 Trendmonitor, Surface.
Marketing and self-fulfilling prophecies
The tastiest effect of the “Vegetarian Berlusconi” viral news (while apparently Berlusconi is not vegetarian) is that, mistaken as an astute operation of political marketing, it proves that turning vegetarian would be an an astute operation of political marketing.
”A factory in Japan will be the first fully robot-run farm, with a team of automated systems handling every step of the farming process, from watering seeds to harvesting crops. The only part of the process requiring human imput is seeding. “Seed planting will be done by people, but the rest of the process, including harvesting, will be done by industrial robots” said a spokesperson for the company”.
Sicuramente taglierà i costi del personale della metà e i costi energetici di un terzo. Il futuro del lavoro sarà sempre più automatizzato.
http://www.wired.co.uk/news/archive/2016-02/01/robot-farm-japan
MARKETING E SICUREZZA
Apple vs FBI: nello scontro sono in gioco libertà civili, libertà individuali, privacy, sicurezza nazionale. Uno scontro che oppone nettamente il pubblico e il privato, con esiti imprevedibili sul cittadino.Tim Cook ha fatto una scelta marketing oriented, siamo tutti d’accordo?
Unioni Civili
Ricomincia oggi la discussione al Senato sul ddl Cirinnà dopo la sospensione di mercoledì scorso. I Millennials sono il segmento più interessato: non solo perché sono la categoria maggiormente coinvolta dalla legge, ma perché raccontano come sta cambiando l’Italia. Se la maggioranza non ha dubbi sul diritto di amare chi si vuole (8 su 10), i dubbi aumentano di fronte alla stepchild adoption (2 su 5 non sono d’accordo) e le opinioni si parificano di fronte all’utero in affitto. Saranno ancora loro davvero il target più avanzato?
http://www.skuola.net/news/inchiesta/cirinna-unioni-civili.html
Baba @Perspectives de la Sémiotique
Baba at “Perspectives de la Sémiotique: Histoire, Mémoire, Nouvel Espace Public” in Paris. GC talks about transformation and anticipation signals. Amazing food for thought.
Trend Monitor® on Youtube
Have you missed our annual Trend Monitor® presentation? That’s not the end of the world, as everything is recorded and uploaded on our Youtube channel. Just skip the first 15 minutes (preparation time) and have an overview on the future!
LINK : https://www.youtube.com/watch?v=VwTcn9cvCFk
About #SURFACE
Are you looking forward for the next baba’s TREND MONITOR Forecast Presentation? Do you already know that the umbrella topic will be #SURFACE? Surely, you are wondering what do we mean, and as we know you can’t wait to find out, we will give you some clue.
Surfacing is refusing to stay focused, a floating behaviour on important questions of life, a new way to interpret social media, both fearing to feel cut out and needing urgent respect for privacy. Showing off and resist, at the same time. Wasting, yet caring about the environment.
From this fragmented conjunction, we will draft four anticipation scenarios Come find out how! The event will take place on January 28th, 5 pm, at baba, by invitation only. Please email us at baba@babaconsulting.com for more information.
TREND MONITOR® 